The location of the billboard is at Richmond Shopping Arcade, 111 Argyle Street. The building is a shopping mall consisting of small retail stores and restaurants. The gigantic advertising sign at the corner targets pedestrians from both sides of the street. The establishment is near the Mong Kok East MTR station, so people walking to the centre of Mong Kok from the MTR would have their attention drawn to this large billboard. There are frequent traffic jams around Richmond Shopping Arcade because of the large traffic flow, leading to an increase of exposure to your advertisement since passengers and drivers have spare time while waiting in their vehicles.
Various vehicles pass by Argyle Street daily which brings a daily traffic flow of over 80,000 vehicles. Thanks to the location being near the MTR station, the daily pedestrian flow of the street exceeds 300,000 people every day. The OOH mainly targets the younger generation since Richmond Shopping Arcade is a popular shopping area for sportswear, youth fashion and other Hi-Tech products.
Size of the Billboard (A+B):
Width 40.18m X Height 8.67m
Media Format:
Frontlit / Banner / Single Side
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