- Out of home
- Chinese - Simplified Mandarin, Chinese - Traditional Chinese, English
- Children, Men, Women
- B2B, B2C
- Out of home
The billboard is located at 30 Haiphong Road, Tsim Sha Tsui. As a famous tourist district, Tsim Sha Tsui has multiple large shopping malls housing brand name stores and restaurants, famous department stores, 5-star hotels and museums. The Avenue of the Stars is a popular tourist destination for sight seeing by the coast, by travelling to the Victoria Harbour, people would pass by the heart of Tsim Sha Tsui and the many shops along the way. The billboard is at the main route connecting Nathan Road to Harbour City at Canton Road.
As a blend of commercial, business, and residential area, target audiences of the billboard include tourists with high purchasing power, business executives, white collars, and residents of Tsim Sha Tsui, making the billboard suitable for any businesses. The location is within walking distance from the Tsim Sha Tsui and East Tsim Sha Tsui MTR, giving the billboard a larger exposure.
Haiphong Road has a daily pedestrian flow of over 150,000. The daily average traffic flow for Haiphong Road is around 6,130. It also provides the quickest and most direct path from the MTR to the Harbour City, people going to Harbour City from the MTR would almost definitely pass by the billboard.
Size of Billboard:
Width 10.5m X Height 5.8m
Frontlit / Banner / Single face