- Social media
- B2B, B2C
- Social media
The collections format helps people to easily visualise, browse and purchase products and services from their mobile devices. It is a mobile-only format and is present as a cover image or video followed by four product images. Once they click the collection ad, they may enter an instant experience that takes them to a designated landing page. It is used together with collections format ads to create a great effect on advertising.
The front cover image/video helps to capture the audience attention. Eye-catching video or images can spike up the mood of your audience and make them look into your product below.
Facebook also selects which products to be shown automatically. Normally 2-4 products will be chosen and it is selected according to the popularity rank or likelihood of the purchase products.
The products will appear in your preferred areas to facilitate people better find your products. The URL parameter in your ad can also help you to indicate where your ad traffic is coming from and who you are interacting with, you can also know how many people click your links to your website.
You will firstly have a cover image or video at the top of your space, underneath it will showcase all your products. When the customer clicks on your ad, they will be lead to a new page (Instant Experience)
The collections ad is available across different placements:
The minimum of products in a catalogue is 4, but it is better to have a large product set that is more than 50 products. This helps Facebook to choose the most relevant one.