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Facebook Instant Experience - Facebook collection ads
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Introduction of the social media Facebook Instant Experience - Facebook collection ads
Format of Instant Experience/ Collections Ads
The collections format helps people to easily visualise, browse and purchase products and services from their mobile devices. It is a mobile-only format and is present as a cover image or video followed by four product images. Once they click the collection ad, they may enter an instant experience that takes them to a designated landing page. It is used together with collections format ads to create a great effect on advertising.
Mechanism of the Facebook Instant Experience/ Collections Ads
The front cover image/video helps to capture the audience attention. Eye-catching video or images can spike up the mood of your audience and make them look into your product below.
Facebook also selects which products to be shown automatically. Normally 2-4 products will be chosen and it is selected according to the popularity rank or likelihood of the purchase products.
The products will appear in your preferred areas to facilitate people better find your products. The URL parameter in your ad can also help you to indicate where your ad traffic is coming from and who you are interacting with, you can also know how many people click your links to your website.
Facebook Advertising Cost
- Audience: 4.8M
- CPM (average): USD $0.51
- CPC (average): USD $6.03
Your social media campaign optimised on Facebook Instant Experience - Facebook collection ads
Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 24 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.
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Facebook Instant Experience/ Collections Ads Size and Specifications
You will firstly have a cover image or video at the top of your space, underneath it will showcase all your products. When the customer clicks on your ad, they will be lead to a new page (Instant Experience)
The collections ad is available across different placements:
- Facebook News
- Feed Instagram
- Feed Instagram Stories
The minimum of products in a catalogue is 4, but it is better to have a large product set that is more than 50 products. This helps Facebook to choose the most relevant one.