- Social media
- B2B, B2C
- Social media
Facebook dynamics ad helps you to reach 2.4 billion monthly active users statistics shown.
The Facebook dynamics ad can be created from carousel, single image or collections ad format. Compared to the traditional ad products, it allows you to customize your horizontal gallery-like catalogue, hence you can put in all your images and details (such as price, images, description and availability). Then Facebook will help you set up the entire catalogue without you spending time creating each individual ad.
You can choose what innovative features to put into the ad to encourage people to take action. Such as:
The objectives for dynamics ads is catalogue sales. Ads are suitable for promoting products (retail brands), hotels, flights, destinations, property and vehicles.
Facebook will automatically promote your entire product catalogue to the right customers. It will capture the intent signals of the users and target the customers that have an interest in your products. You can also retarget your visitor base on their activity in the past and find new customers online by remarketing your campaign setup. The systems also provide cross-sell and up-sell functions, hence customers who purchased items before will not repeatedly see the products. You can also keep track of the activity report. It can be used as a reference for ads improvement and hence accomplish your goal.
It can be presented in a horizontal series of images. The showcase is up to 30 products in a single ad unit on mobile and up to 5 products on desktop.
The placement areas of the Facebook dynamic ads:
(3) Audience Network