Established in 2015, Liv Media is a dynamic media company that has successfully captured Asia’s healthy living zeitgeist with its flagship publication, Liv Magazine.
Through insightful editorials, engaging events and a lively digital presence, it has created a loyal community of wellness and lifestyle enthusiasts who engage with them each and every month.
Liv Magazine readers trust their recommendations, respect their opinions, and actively seek out their content from more than 1,000 quality distribution points across Hong Kong. The magazine is free to pick up at restaurants, cafes, gyms, yoga studios, hotels, spas and health food stores all over Hong Kong.
Liv Magazine’s readers are a diverse mix of expatriates, local and overseas Chinese, and third-culture kids. They are primarily professionals living and working on Hong Kong Island. 89% have completed tertiary education and the top 1/3 have a household income of more than $100,000 per month. Liv readers are engaged, active consumers and trust Liv Magazine’s content; 75% have made a purchase or lifestyle decision after seeing something in Liv Magazine.
Print ad formats in Liv Magazine
Print ad formats comprise display advertising and advertorials/content marketing, usually in the form of either full-page ads and double-page spreads. The Liv team is well-versed in creating content-driven advertorials that engage the reader and enrich the magazine experience, while sharing clients’ key messages. For more native-style advertising, they also offer featured interviews and reviews that are developed with Liv Magazine editors to maintain the friendly and approachable Liv Magazine voice. Liv Media is also able to create bespoke ad formats, including cover wraps, inserts, sponsored health columns etc.
The digital platform
Liv Magazine also has a lively social media presence, an engaged email database and a website and wellness directory.
Digital ad formats
Liv Magazine offers sponsored social media posts on Instagram and Facebook (17,000+followers combined), EDM blasts to its 15,000+ database, sponsored posts and banners on its weekly e-newsletter, and website banners. It also offers SEO-optimised online advertorials on its website, with a hyperlink to the client’s preferred landing page.