Product Details
- Main Media Category
- Out-of-Home (OOH)
- Media Subcategory
- Billboard
- Target
- B2C
- Objective
- Brand Awareness, Lead Generation, Sale
- Location
- Causeway Bay
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The featured location is a landmark billboard at the Dorsett Hotel. It commands a direct sightline over the Wong Nai Chung Gap flyover, providing unparalleled, inescapable exposure to a concentrated flow of traffic. This includes vehicles travelling in both directions—both those exiting the Aberdeen Tunnel and those heading towards it via Leighton Road.
Measurements: 6.7m W x 11.4m H