- Chinese - Simplified Mandarin, Chinese - Traditional Chinese, English
- Children, Men, Women
- B2B, B2C
- Out of home
The localisation of the billboard is on Yau Kwong Building, Causeway Bay, a 12-floor residential property. There are 3 large billboards at different positions different directions. The billboards facing the Canal Road Flyover successfully captures the attention of drivers passing by the main passageway travelling from Canal Road East and West, and from Cross Harbour tunnel. The other billboard faces both the Canal Road Flyover and Hennessey Road, one of the busiest streets in Causeway Bay. The area is surrounded by shops selling daily necessities. However, residents are not the sole target audience; since the area is a hectic business district with a fast flow of working class, the audience is a mix of affluent tourists, white collar workers, and local residents. Amongst the hustle and bustle, the billboard is sure to get draw the focus, especially during traffic jams.
There is an average daily traffic of 100,000 vehicles since the Canal Road Flyover allows people to pass from the northern part to the southern part of Hong Kong Island.
Size of Billboard (A):
Width 7m X Height 7.9m
Size of Billboard (B):
Width 8.9m X Height 7.9m
Frontlit / Banner / Single Side
Size of Billboard (C+D):
Width 4.1m X Height 8.2m
Frontlit / Banner / Double Side