- Chinese - Simplified Mandarin, Chinese - Traditional Chinese, English
- Men, Women
- Out of home
Outdoor advertising is located at 429 Hennessy Road in Causeway Bay. The billboard is just in front of the Canal Road Flyover so it can drive attention from traffic, especially when it is peak hours and traffic jams are serious. The billboard is at a crossroad between Hennessy Road and Canal Road Flyover, passing through the heart of Hong Kong Island, allowing the OOH to reach different audience groups. The billboard advertising may also catch the attention of some people who work inside the high-rise commercial buildings nearby.
The average annual daily traffic (AADT) for Canal Road Flyover is at around 1,690 and Hennessy Road has a traffic flow of over 100,000 vehicles per day. The Canal Road Flyover has frequent traffic jams at rush hours around 8-10am and 6-8pm, this gives drivers and passengers time to read your advertisement. The billboard targets more affluent audiences all over Hong Kong Island that passes over Hennessy Road.
Size of Billboard (A1):
Width 3m X Height 9m/
3 billboards of Width 3m X Height 3m
Size of Billboard (A2):
Width 2.6m X Height 9m/
3 billboards of Width 2.6m X Height 3m
Frontlit/ Banner/ Two-Sided