Product Details
- Format
- Custom
- Frequency
- Custom
- Cover
- Hong-Kong
- Language
- Chinese - Simplified Mandarin, Chinese - Traditional Chinese, English
- Public
- Men, Women
- Target
- B2C
- Media
- Out of home
The location of this billboard is at the Bank Centre at 636 Nathan Road, Mongkok. Nathan Road is one of the main roads in Hong Kong, connecting the Yau Tsim Mong district with numerous shops and attractions along the way. The road is always busy prone to traffic jams, especially during peak hours. As the Bank Centre is situated directly next to Mong Kok MTR exit E2, there is a constant flow of pedestrians passing by the billboard. There is an open area by the Bank Centre at MTR exit E2 which is a popular location for buskers to perform on the street, usually attracting lots of people; people taking photos and videos of people busking would also capture your advertisement on the billboard, and when they share the photo or video to their friends or on social media, they would be sharing your advertisement as well.
The average annual daily traffic (AADT) for Nathan Road is around 46,300 vehicles. The pedestrian flow for Nathan Road is estimated to be over 250,000, with quite some pedestrians staying by the billboard for a prolonged period to enjoy the performance. The billboard is one street away from the part time pedestrian street which operates from 12noon to 12 midnight on general holidays, and from 4pm to 12 midnight on Monday to Saturdays.
Size of Billboard (A):
Width 21m X Height 9.5m
Media Format:
Frontlit / Banner / Single Side
Size of Billboard (B):
Width 24m X Height 11.3m
Media Format:
Frontlit / Banner / Single Side
Size of Billboard (C):
Width 15.85m X Height 11.26m
Media Format:
Frontlit / Banner / Single Side