Product Details
- Format
- Custom
- Frequency
- Custom
- Cover
- World
- Target
- B2B, B2C
- Media
- Social media
Geofilter is a filter in Snapchat that audiences can use when taking snaps (pictures). They can share it with their followers/friends. It is in a custom location where you can draw your own Geofence, you can also create lenses with your own design for your company. This can build up a brand impression and also tell users that your company is available in the specific places that he/she currently locates. The objectives are mainly to raise brand awareness and initiate consumers' consideration.
There are two types of filters in Snapchat:
Geofilter is easy to build and budget-friendly, you take no time to build one while also allow you to promote your business with great effect. You can also set your filter specifically to target some audiences. It helps you to promote your filter to the person in the area and also enlarge the scope of audiences to your business. The audience targeting choices have age, gender, interest category etc.
The filter is artistically overlaid when users swipe to left or right. You can create it using stylized texts and images. This help ensures the feedback on user experience is promising. Users would definitely enjoy it when they looking at these gorgeousl filters.