Commercial Radio Hong Kong, particularly its renowned channels CR881 and CR903, stands as a prominent platform for radio advertising in the city, blending diverse content with an extensive reach.
Commercial Radio Main Channels
- CR881 (FM 88.1): Known for its focus on news, finance, and current affairs, CR881 caters to a more mature audience that values in-depth information and analysis.
- CR903 (FM 90.3): Targets a younger demographic with a vibrant mix of contemporary music, entertainment news, and interactive shows, making it a favourite among a dynamic, engaged audience.
Popular Programs
- On a Clear Day: News and current local affairs aired on Monday to Friday from 8:00 to 10:00
- Crosstrade: Financial news and analysis aired on Monday to Friday from 14:00 to 15:00
- Circles: Entertainment and game show aired on Monday to Friday from 15:00 to 17:00
- Our Way Out: Community and current news/affair discussions aired on Monday to Friday from 18:30 to 20:00
- 903 Music: Music channel aired Monday to Friday from 12:00 to 14:00
- When I Was Young I Listened to the Radio: Entertainment talk show aired on Monday to Friday from 15:00 to 16:30
- Uchusen: Culture, entertainment, news, music, lifestyle talk show aired Monday to Friday from 00:00 to 01:00
And more...
Commercial Radio Advertising Formats
Commercial Radio offers a variety of advertising formats, enabling brands to tailor their approach to meet specific marketing objectives:
- Commercial Spot Ads: Conventional ad spots that allow brands to convey concise, impactful messages during commercial breaks.
- Sponsored Segments or Programs: Brands can sponsor popular shows or segments, associating their products or services with well-received content and personalities.
- Informative Segment/Informercials: Advertisers can have their content delivered live by hosts, adding a personal touch and often a higher level of listener engagement.
- Phone-Ins: Leveraging CR903's appeal to a younger audience, brands can initiate interactive campaigns, involving listeners through contests, polls, and live call-ins.
Audience Information
Hong Kong Commercial Radio's channels, each with its distinct flavour, appeal to a broad spectrum of listeners:
- CR881 attracts professionals, business leaders, and policy enthusiasts, offering advertisers a gateway to a more mature, affluent demographic interested in finance, world events, and in-depth discussions.
- CR903 resonates with the younger generation, particularly those passionate about music, lifestyle, and entertainment. This channel provides advertisers with access to a vibrant, trend-savvy audience.
Overall, Commercial Radio Hong Kong's CR881 and CR903 offer a dynamic duo of channels that provide advertisers with the opportunity to reach diverse audience segments through a variety of creative and engaging ad formats. Whether targeting the informed listener or the youthful spirit, these channels offer a compelling platform for brands to amplify their message and connect with their desired audience in Hong Kong.
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Commercial Radio CR881903
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