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12306 China Railway High Speed SMS Advertising

Product Details

Media Subcategory: Public Transportation App
Target: B2C
Objective: Brand Awareness, Lead Generation, Sale

12306 China Railway High Speed SMS Advertising

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12306 China Railway High Speed SMS Advertising

The 12306 China Railway High Speed (CRH) app offers a convenient, location-based advertising solution integrated with the CRH's ticketing system. With over 15 million daily travellers and an annual ridership of 2.8 billion passengers, this platform connects advertisers with a massive audience in a highly targeted and impactful way.

Advertising Formats

Alight Alert MMS (WeChat):
- Delivered 3 hours and 15 minutes before passengers arrive at their destination.
- An example of an ad includes:
  - 2 high-quality images.
  - Rich text with a clickable URL for instant engagement.
- Ideal for location-specific promotions, driving conversions in real-time.
Ticket Confirmation SMS/MMS (WeChat):
- Ads included in ticket purchase confirmations.
- Perfect for reaching passengers at multiple touchpoints, ensuring visibility throughout their journey.
Custom MMS (WeChat) Content:
- Options to integrate weather updates, travel tips, or local recommendations alongside your advertisement for increased relevance and engagement.

Key Audience Insights

Demographics:
- Majority are young adults aged 25-39 (56%).
- 76% hold undergraduate or higher academic qualifications.
- 75% are high-income earners, with annual incomes between RMB 80,000–500,000.
Gender Split: 53% male, 47% female.
Occupation: 55% hold management or white-collar positions.

Benefits of MMS & SMS Advertising

Massive Reach: Access over 15 million daily travellers across China’s extensive railway network.
Real-Time Engagement: Deliver location-based ads just before passengers arrive, maximizing relevance and conversion.
High Targeting Precision: Leverage data from the 12306 app system, including travel routes and demographics, for tailored campaigns.
Diverse Content Options: Combine visuals, rich text, and URLs to create compelling ads that drive action.