The Economist is an English weekly paper published every Saturday. The spirit of the paper is intentionally printed on the index page of each edition, it says ‘to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress’ by the founder. The magazine was launched in 1843, it touches on information related to
- world politics
- technology etc
The magazine will also pinpoint certain issues with in-depth analysis and comments. Besides, the paper will also have thorough reports on selected regions or cities every two weeks. The paper has around 6M subscriptions and the world circulation rate is around 1M.
Digital Market of The Economist
The Economist has an application that supports all types of electronic devices, be it iPhone, Window to Blackberry and Kindle Fire, users can use their platform easily. Upon subscription, users can also access the magazine in audible form and receive daily news (The Economist Espresso) of The Economist via email. Each week the paper reaches a 6.5M engagement rate. The company also offers targeted publications for advertisers to attract their valuable audiences or businessmen.
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