Tatler Hong Kong is a monthly lifestyle English magazine that brings you into the most luxurious and glamorous lifestyle of the Asia region. It originated from Switzerland and started its Asia market in 2005. The magazine has its publication across Asia, such as Singapore, Malaysia, Taiwan, Thailand and Indonesia etc. It covers essential tips about fine dining, on-trend fashion, leisure, and life of the affluent people. It strives to empower and influence people with purpose and meaning. The magazine has a print circulation of 34, 985 and a total of 174, 925 readers. Their audience is mainly female people aged 18 or above. The advertising rate can range from HKD 113,000 to 295,800. (Gross rates to be negotiated).
The online performance of Hong Kong Tatler
Monthly visitors to the website is 320,000 and has over 107k followers on their social media, which shows their potential market. The monthly audience growth rate is around 31% and more than 23,000 people subscribe to their newsletter. With enlarging readership online, they also see this as a great opportunity for online promotion.
They provide different advertising services, from editorial and creative design, account and project management, to business strategy with their award-winning editors and event specialist. Their advertisers included Tiffany & Co., Christie’s, Swire etc.