OOH Advertising

OOH, or “Out of Home” advertising, refers to all types of ads you see in public spaces. From outdoor media including billboards, MTR, bus, tram, minibus, taxi, airport, and more. It's a powerful way to reach people where they live, work, and move around every day.

Launching an OOH campaign? Browse, compare, and book outdoor advertising formats across Hong Kong right here. Whether you're targeting commuters, tourists, or local shoppers, OOH advertising builds strong brand visibility, boosts credibility, and keeps your business top-of-mind in a competitive market.

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Not sure which OOH advertising format is right for you?

Our team is here to assist you in choosing the most suitable media for your budget, target audience, and objectives.

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OOH Advertising Formats Available For Booking

Hong Kong's out of home media includes:

  • Billboard: It comes in the form of small to large outdoor billboard advertising  on buildings and indoor displays.

  • MTR advertising. There are train advertisements and station advertisements. Station advertisements include fence sticker, floor sticker, pillar wrap, wall sticker, 12-sheet panel, 4-sheet panel, escalator crown, etc. Train advertisements include full train body, in-train campaign, train door window stickers, in-train card, etc. 

  • Bus body advertising. Formats include T-hammer, hammer, superside, whole bus and mega rear while bus-interior formats mainly consist of entrance, stairs, interior, and ceiling advertisements. 

  • Bus shelter advertising. A type of street furniture, and the advertising format include flagship domination, premiere panel, scrolling premiere panel, premiere panel plus, digital frame, 4-sheet panel, and mega panel.

  • Taxi Advertising: It includes 4-door stickers, whole body stickers, 3D tailor-made light box and normal light box.

  • Promo Truck: Multi-functional vans and trucks that are perfect for event promotion.

>>> Read more about formats and rates of OOH and DOOH advertising in Hong Kong

Read about traditional advertising here.

Reasons to Book OOH Ads

  • Captures large audience attention quickly
  • Always-on visibility (24/7)
  • One-time setup, continuous exposure
  • Geographically targetable
  • High brand recall
  • Requires high visual clarity (concise messaging)
  • Flexible formats: static (OOH), digital (DOOH), and transit advertising
  • Targeting by behaviour/context (e.g., commuters, shoppers)

OOH Companies in Hong Kong

There are six main outdoor advertising companies in Hong Kong:



JC Decaux is a French company which has built its reputation on OOH advertising. In Hong Kong, it is a mainly provides bus shelter and MTR advertising. 

Asiaray is another major OOH advertising media company in the Greater China region which also serves MTR and bus shelter advertisement. Apart from that, they also have bus advertising, billboard ads, taxi bodies, OOH screen, and building solutions. 

An out of home media company that focuses mainly on buses is Road Show. Road Show used to produce short videos which would be played in buses for entertainment purposes, while advertisements played in the middle of segments and on the side of the frame as banner ads. Though video program no longer exists, Road Show is still one of the major media companies in Hong Kong offering bus-body and bus-interior advertisements. 

For outdoor billboard, the biggest media companies are Cody and Poad. Cody is an Australian company with a branch in Hong Kong that serves OOH advertising in downtown areas such as Central, Wan Chai and Causeway Bay, Mong Kok, Tsim Sha Tsui, and at the exits of tunnels where the OOH would be clearly in sight. 

Poad’s business spans from Hong Kong to Macau and Singapore. It offers OOH media in a highway advertising format with tunnel billboards as well as pedestrian walkway format with DOOH and billboards on buildings.  

Easy Group is a local outdoor media advertising company in Hong Kong that has quickly grown since 2002, it provides a spectrum of outdoor advertising spaces in Hong Kong including bus, minibus, billboards, and its expertise - taxis.

Also see:

What is OOH?

How much does outdoor advertising cost in 2024?

Advertising Rates in 2025

FAQ

Is there a minimum booking period?

Yes. Most OOH campaigns require a minimum of 2–4 weeks. Some digital formats can run shorter.

How do I measure the success of an OOH ads?

Use QR codes, promo codes, or custom URLs. Some DOOH platforms offer impression estimates or foot traffic data.

Can I track who saw my ad?

Not individually, but location-based data and audience estimates help gauge reach of your OOH ads.

Can you help with OOH design?

Yes. Creative support is available for your outdoor advertising campaign if you don’t have in-house resources.

Why should I work with an OOH advertising agency like Adintime?

A media buying agency like us can help you save time, come up with a solid media plan, negotiate better rates, recommend the best formats, and handle logistics from planning to execution for your OOH advertising campaign.

Can I compare multiple OOH options before deciding?

Yes. We’ll prepare a tailored out of home media plan with different options, formats, prices, and visuals to help you decide.

Can I get a quote before committing?

Yes. We’ll send you a free, no-obligation OOH quote based on your target audience, location, and budget.

What are the rules and regulations in OOH?

Staying compliant is crucial. Learn more about: Hong Kong advertising regulations.