Product Details
- Main Media Category
- Out-of-Home (OOH)
- Media Subcategory
- Wall Paint/Mural
- Target
- B2C
- Objective
- Brand Awareness, Lead Generation, Sale
- Location
- Central
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Wall paint advertising is a type of OOH where large, eye-catching advertisements are painted or printed on the surfaces of public walls, typically in high-traffic urban areas. These can be hand-painted murals, stencilled designs, or digitally printed graphics applied to walls.
In Hong Kong, wall paint advertising often appears in vibrant neighbourhoods, shopping districts, or along busy pedestrian streets. It is often a popular photo opportunity for citizens and tourists alike. The format combines art and advertising, making it a unique medium for companies looking to stand out in densely populated areas.