Product Details

Main Media Category: Out-of-Home (OOH)
Media Subcategory: MTR In-Station
Target: B2C
Objective: Brand Awareness, Lead Generation
Location: Admiralty, Diamond Hill, Kowloon Tong, Mong Kok, Tsim Sha Tsui

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Billboard Advertising -
MTR Digital Pillars Advertising

OOH B2C

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Introduction to The OOH network - MTR Digital Pillars Advertising

The MTR Digital Pillars are high impact digital advertising assets situated within Hong Kong's most popular public transport network. These MTR advertising pillars are designed to reach mass audiences through 360 touchpoints, offering a 100% Share of Time (SOT) to ensure continuous, exclusive brand visibility.

Key Details

Location: Situated in five high traffic strategic MTR stations: Admiralty, Tsim Sha Tsui, Mong Kok, Diamond Hill, and Kowloon Tong. These locations serve as major interchange points for multiple lines, reaching out in all directions of Hong Kong.
Operation Hours: 06:00 - 01:00
Booking: Campaigns can be booked for 1 week or 2 weeks durations.
Media: Large landscape digital pillar displays with varying pixel dimensions depending on the station.

Admiralty station: 2944 pixels (W) x 1472 pixels (H)
Kowloon Tong station: 2400 pixels (W) x 1440 pixels (H)
Diamond Hill station: 2880 pixels (W) x 1440 pixels (H)

Best For

Retail & Lifestyle brands seeking to target quality shoppers and general shoppers who frequently navigate through these major commercial hubs.
Travel & Entertainment services looking to engage travel lovers and chilled out people across the extensive transit network.
Family & FMCG companies aim to capture the attention of young parents during their daily commutes.

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Your OOH Ads at The Best Rates On MTR Digital Pillars Advertising

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the media you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.