MTR

MTR advertising in Hong Kong offers a unique blend of advantages, mainly its ability to reach a vast and diverse audience due to the high foot traffic of 4,321,000 commuters daily, including both locals and tourists. This extended exposure, combined with the range of strategic placement options in various parts of the MTR system, gives advertisements a high exposure rate. The MTR's reputation as a modern, efficient transport system further enhances brand association, lending a feeling of reliability to the advertised products or services. Additionally, the cost-effectiveness of MTR advertisement, when compared to other traditional media channels, and the potential for interactive and engaging ad experiences make it an appealing choice for businesses aiming to maximize their visibility and impact in Hong Kong.

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Why Choose MTR Advertising? 

  • High Foot Traffic: MTR in Hong Kong is the most extensive and popular transportation system in the region. On a daily basis, it accommodates approximately 4.32 million commuters, accounting for nearly 79% of the city's public transportation activities.

  • Diverse Audience Reach: The MTR caters to a wide demographic, from working professionals and students to tourists. This allows your MTR advertisements to reach a broad spectrum of the population, including both local residents and international visitors.

  • Extended Exposure Time: Commuters often spend a significant amount of time in transit, providing extended exposure to your advertisements. This increases the likelihood of your advertising message being absorbed and remembered.

  • Strategic Placement Options: MTR stations and trains offer various advertising spaces like digital screens, billboards, and posters. You can choose strategic locations for maximum visibility based on your target audience.

  • Brand Association with Modernity: The MTR is renowned for its efficiency and modern infrastructure. MTR advertising can associate your brand with these positive attributes.

  • Frequent Repeat Exposure: Regular commuters are likely to see your advertisement repeatedly, reinforcing your brand message.

  • Customizable Campaigns: The flexibility of MTR advertising allows for both long-term branding campaigns and short-term promotional messages.

  • Cost-Effective Reach: When compared to other forms of advertising like TV or print media, MTR advertising can be more cost-effective, especially considering the audience size and engagement level.


MTR Geographic Coverage

MTR advertising covers 63 stations across the Island Line, Kwun Tong Line, Tsuen Wan Line, Tseung Kwan O Line, Tung Chung Line, Disneyland Resort Line, East Rail Line, West Rail Line, Ma On Shan Line, South Island Line and Airport Express. 


MTR Audience

About a third of MTR commuters hold university degrees or higher educational qualifications. Additionally, over half of the MTR's passengers comprise individuals in white-collar roles or senior-level positions. Furthermore, about 37% of the passengers using the MTR earn a monthly income of HK$20,000 or more.


What are the different MTR advertising formats?

There are two main categories in MTR advertisements:

In-train MTR Advertising

  • Train body sticker
  • Window stickers
  • Train door stickers
  • Banners
  • Cards/posters
  • TV newstands/digital panels

In-station MTR Advertising

  • Full-wall posters
  • Pillar/floor stickers
  • Lightboxes
  • Platform screen doors
  • MTR escalator crown
  • Trackside Lightboxes
  • Balustrade
  • Glass panel stickers

>>See more details of the different formats of MTR advertising here.


MTR Advertising Price

MTR advertising price greatly differs depending on the location, format, time of year, duration, and number of buys. According to our recent MTR advertising rate 2023 study (a research based on the MTR advertising buys we did at Adintime), campaigns cost generally begin at HK$100,000 and can upward to HK$500,000+. Work with our advertising experts to find the best solution for your budget and access professional discounts!