OOH /DOOH advertising in Hong Kong: Formats and Rates

OOH /DOOH advertising in Hong Kong: Formats and Rates

OOH advertising in Hong Kong has grown from 4 billion in 2015 to around 4.6 billion HK dollars in 2021. This definitely gives us hints about how popular OOH is as a type of advertisement in Hong Kong. Now let’s introduce you to some of the types and prices of Outdoor advertising in Hong Kong！

What is OOH in Hong Kong? <<

OOH stands for ‘Out of Home’, which features display advertisements outdoors. As millions of passengers walk around the city every day, an excellent billboard not only catches eyes but also produces a significant impact on your brand. With rapid technological growth, digital OOH started to emerge and create a new outdoor advertising era.

What is the purpose of OOH?

Implementing several OOH campaigns helps to instil confidence into your audience's mind and reinforce your brand's authority. Some research also shows that OOH is gradually replacing television as the biggest driver for brand awareness and conversion.

See a list of the 7 best OOH advertisement examples in Hong Kong.

There are various types of OOH in Hong Kong and below, we will briefly introduce them in each category with detailed formats and rates:

Outdoor Buildings Advertising

Static Outdoor Advertisement (OOH) & Digital Outdoor Advertisement (DOOH):

Outdoor billboard, whether traditional or digital, is usually quite sizeable and is located at the entrance of MTR or places with high traffic flow. Short video ads with compelling audio effects can attract a significant amount of audience. Advertising 24/7 displays outdoors to provide viewers with more information about the brand, while also allowing the brand to connect with different types of pedestrians on the street. For example, Time Square in Causeway Bay, Broadway Cinematheque in Mong Kok, and New Town Plaza.

• Rates: The rate for renting an outdoor advertising space could range from HKD 60,000 to RMB 4,000,000 per month. (Gross rate to be negotiated)
• Formats: Sizes vary, depending on your location and the price range. It can be as small as 1.1x5.2m to 30x80m.

Pedestrian Walkway Format

The formats and the size of advertising space focused on pedestrian walkways have many variations according to the locations. It can be super small but in a high traffic area, or in large size, which aims to attract the pedestrians and the cars passing by.

• Prices:  Similar to traditional OOH. (Depends on the size and advertising duration)

Highway Advertising

• Format: In Hong Kong, highway advertising is slightly different from the ones abroad. In foreign countries, billboards on the highway normally tell people about the nearest place to get food or fuel. However, due to the small geographical size of Hong Kong, it is not that common for people to own a car, therefore, those who do are usually from high-income groups. Besides, for places with high traffic rates, you are not only advertising to drivers but also the passengers inside the public transport.
• Prices: Around HKD 36,000 to 45,000. (Gross rate to be negotiated)

OOH Advertising in MTR

MTR is the most used public transport in Hong Kong. It has a daily patronage average of 5 million. It covers 64 MTR stations all over Hong Kong, helping you to reach all levels of passengers.

MTR Advertising - General Space

• Concourse 12-sheet /Track-side 12-sheets

Located on track facing the waiting passengers/ concourse as people walk by, it is a guaranteed position.

• 4-sheets /6-sheets

Stickers wrap around the passage from the platform to the exits.

• Escalator Crown Bank

It is guaranteed passengers will see it when they take the escalators.