Optimize your media budgets

Advertising gives credibility to your company, enables you to establish a regular communication and enhance your brand image… and raises your brand awareness! Even if each communication plan is unique, the ad production process is often similar from one project to another.

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  Optimize your media budgets - 09/22/2025

  Video Advertising Trends in Hong Kong in 2025

  Wondering why video ads are taking the Hong Kong market by storm? Consider these stats: According to a report by Statista, Hong Kong's digital advertising revenue is projected to reach a staggering...

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  Optimize your media budgets - 09/15/2025

  Toy Advertisement Case Studies: 20 Hong Kong and International Examples

  Toy advertisements are more than just a means of selling products; they are a microcosm of the changing times. From simple TV commercials to digital marketing that now combines social media, viral...

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  Optimize your media budgets - 09/08/2025

  What Is Oversized Marketing?

  Oversized marketing started to become a thing in the advertising world. We're not talking about your average billboard. We're talking about a sneaker the size of a tram stop. A lipstick tube that...

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  Optimize your media budgets - 09/01/2025

  5 Best Airline Ads in 2025

  Selecting the "best" airline advertisements is subjective, but based on recent trends, media recognition, and marketing effectiveness, here are five notable examples from Hong Kong and other places in

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  Optimize your media budgets - 08/25/2025

  Will AI replace advertising? What does it mean for advertising agencies?

  The advertising industry is going through a massive change. When we think of the stunning, computer-generated visuals that are replacing traditional photoshoots. And while that's a huge part of the...

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  Optimize your media budgets - 08/18/2025

  How Advertising Influences Consumer Behaviour: Guide for Marketers in Hong Kong

  How Advertising Influences Consumer Behaviour: Guide for Marketers in Hong Kong

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  Optimize your media budgets - 07/21/2025

  Are Advertising Expenses Fixed or Variable?

  You know this: advertising isn’t a one-size-fits-all budget item. Some formats come with set prices (relatively...), others depend entirely on performance, and many campaigns sit somewhere in...

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  Optimize your media budgets - 07/14/2025

  What is Fake Out-of-Home (FOOH)? - The Future of Outdoor Advertising

  Imagine a grand outdoor advertising campaign as tall as the IFC: a 412-meter installation of your latest product. Better yet, make it a moving object that walks down the busiest streets of Central...