Optimize your media budgets

Advertising gives credibility to your company, enables you to establish a regular communication and enhance your brand image… and raises your brand awareness! Even if each communication plan is unique, the ad production process is often similar from one project to another.

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  Optimize your media budgets - 10/13/2025

  Advertising Analysis: How to understand if your ads are doing well

  Running ads is easy—but figuring out which one truly “earns its keep” takes solid advertising analysis. Whether you run a brand, manage the marketing budget, or report results to your boss, knowing...

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  Optimize your media budgets - 10/06/2025

  Keyword Advertising: A Super Practical Introduction + Advanced Strategy

  In business—whether you sell tutoring courses, gym memberships, or coffee beans—there’s one thing in common: most customers Google first. That’s why keyword advertising is so important. It puts you in

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  Optimize your media budgets - 09/29/2025

  Top Social Media Platforms in Hong Kong 2025 | Usage Trends & Marketing Insights

  In Hong Kong, where social media penetration exceeds 83%, brands must understand the unique user behavior and characteristics of each local platform to capture attention, boost conversions, and...

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  Optimize your media budgets - 09/22/2025

  Video Advertising Trends in Hong Kong in 2025

  Wondering why video ads are taking the Hong Kong market by storm? Consider these stats: According to a report by Statista, Hong Kong's digital advertising revenue is projected to reach a staggering...

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  Optimize your media budgets - 09/15/2025

  Toy Advertisement Case Studies: 20 Hong Kong and International Examples

  Toy advertisements are more than just a means of selling products; they are a microcosm of the changing times. From simple TV commercials to digital marketing that now combines social media, viral...

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  Optimize your media budgets - 09/08/2025

  What Is Oversized Marketing?

  Oversized marketing started to become a thing in the advertising world. We're not talking about your average billboard. We're talking about a sneaker the size of a tram stop. A lipstick tube that...

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  Optimize your media budgets - 09/01/2025

  5 Best Airline Ads in 2025

  Selecting the "best" airline advertisements is subjective, but based on recent trends, media recognition, and marketing effectiveness, here are five notable examples from Hong Kong and other places in

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  Optimize your media budgets - 08/25/2025

  Will AI replace advertising? What does it mean for advertising agencies?

  The advertising industry is going through a massive change. When we think of the stunning, computer-generated visuals that are replacing traditional photoshoots. And while that's a huge part of the...