Marketing Calendar 2026: Key Dates For Marketing Success

11/10/2025 Katrina Leung Optimize your media budgets

Hong Kong doesn't slow down, and neither should your marketing! From the retail surge of Chinese New Year to the cultural buzz of Art Basel Hong Kong, every month is packed with revenue opportunities. We've done the work for you and picked out the most important dates of the year so you can put out actionable tactics to connect with the right audience at the right time.

Stop building your strategy month-to-month. Get ahead with a complete 12-month marketing calendar and master the 2026 marketing calendar now.

January 2026 Marketing Calendar: New Year, New Goals

Kick off the year by aligning your products with common New Year's resolutions! A major international sports event, the Australian Open, provides a perfect theme for social media polls and engagement contests. The Asian Financial Forum also offers a moment to focus on B2B content.

January 1: HAPPY NEW YEAR 🎉
January 24: Australian Open Begins
January 26: Asian Financial Forum
January 27: International Day of Education

February 2026 Marketing Dates: The Year of the Horse

February is dominated by the Chinese New Year (starting February 17th) , which means a major sales push and the opportunity to use localized Cantonese messaging in your ads for luck and wealth. Brands can also engage with the Winter Olympics and run geo-targeted ads for viewing parties. This busy start is why a detailed marketing calendar is so vital.

Other notable events:

February 7: Winter Olympics (Italy) Begins
February 11: International Day of Women & Girls in Science
February 14: Valentine's Day
February 16: Chinese New Year's Eve
February 17: Chinese New Year's Day
February 18: 2nd Day of Chinese New Year
February 19: 3rd Day of Chinese New Year
February 22: Winter Olympics (Italy) Ends

March 2026 Marketing Dates: Art, Commerce, and Global Sport

The month is packed with high-profile events like the HKTDC International Jewellery Show , Art Central , and Art Basel Hong Kong. It is also the beginning of the F1 season in 2026! Use creative, high-design OOH advertising near convention centers. Don't forget International Women's Day on March 8th for impactful social content. Reviewing the full 2026 marketing calendar ensures you don't miss these.

The F1 season kicks off in March.
March 4-8: HKTDC International Jewellery Show
March 8: International Women's Day
March 8: F1 Australian Grand Prix (The official season opener)
March 15: F1 Chinese Grand Prix
March 20: French Language Day
March 27-29: F1 Japanese Grand Prix
March (Late): Art Central and Art Basel Hong Kong

Download our FREE Marketing Calendar 2026 to get additional tips and tricks!

April 2026 Marketing Calendar: Rugby, Tech, and Long Weekends

Leverage the long Easter weekend and the Tomb Sweeping Day holiday with targeted ads for "staycations" or family activities. The Hong Kong Sevens is a prime opportunity for flash sales and experiential street team giveaways. The InnoEX fair offers a focus for B2B tech brands.

April 4: Good Friday and Easter Saturday
April 5: Easter and Tomb Sweeping Day
April 6: Easter Monday
April 17-19: Hong Kong Sevens
April (Mid): InnoEX
April 22: Earth Day

May 2026 Marketing Dates: Mother's Day & Football Fever

May is a major focus for family-oriented campaigns, especially with Mother's Day and a chance for last-minute deals via mobile push notifications. Globally, the UEFA Champions League Final is a lead generation opportunity by promoting a viewing guide.

May 1: Labour Day
May 10: Mother's Day
May 23: F1 Canadian Grand Prix
May 24: Buddha's Birthday
May 30: UEFA Champions League Final
May 31: Hong Kong FA Cup Ends

June 2026 Marketing Dates: World Cup & Dragon Boats

The focus shifts to global sports with the start of the FIFA World Cup and the beginning of Wimbledon. Use geo-targeting for late-night delivery specials near sports bars. Locally, the Tuen Ng Festival (Dragon Boat Festival) provides a cultural moment , and a Father's Day SMS/WhatsApp campaign is crucial for gift reminders. This is the power of a proactive 12-month marketing calendar.

June 7: F1 Monaco Grand Prix
June 13: FIFA World Cup Begins
June 20: Tuen Ng Festival (Dragon Boat Festival)
June 21: Father's Day
June 29: Wimbledon Begins

Instagram Ad Cost 2025

YouTube Advertising Cost 2025

July 2026 Marketing Dates: Local Pride and Summer Sales

Celebrate Hong Kong Special Administrative Region Establishment Day (July 1st) with website and social header changes. The Hong Kong Book Fair allows for partnership and event sponsorship. Run a "Post-World Cup Recovery Sale" targeting fans after the FIFA World Cup Ends.

July 1: Hong Kong Special Administrative Region Establishment Day
July 12: Wimbledon Ends
July 15-21: Hong Kong Book Fair
July 19: FIFA World Cup Ends

August 2026 Marketing Dates: Food, Beauty, and Subtle Shifts

Events like the HKTDC Food Expo and Beauty & Wellness Expo offer content marketing opportunities, such as a free "Expo Must-Try Food Guide". For the Hungry Ghost Festival, pause aggressive sales and opt for respectful, subtle social posts.

August 13-17: HKTDC Beauty & Wellness Expo
August 14-18: HKTDC Food Expo
August 30: Hungry Ghost Festival
August 30: F1 Dutch Grand Prix

September 2026 Marketing Dates: Mid-Autumn Glow

The Mid-Autumn Festival is a prime moment for limited-edition product packaging and emotive OOH ads using lantern imagery. Leverage the Asian Games to dedicate social content to supporting Hong Kong athletes. Use the day after the festival for a flash sale on relaxation items.

September 1-5: HKTDC Watch & Clock Salon de TIME
September 2-6: CENTRESTAGE
September 19: Asian Games
September 26: Mid-Autumn Festival
September 27: Day after Mid-Autumn Festival

October 2026 Marketing Dates: National Pride and Hiking Season

October features National Day (October 1st) and the Chung Yeung Festival (October 18th). Use this time for high-priority paid search ads and location-based SMS offers for outdoor gear near hiking areas. This part of the marketing calendar 2026 is essential for lifestyle brands.

October 1: National Day
October 12-15: HKTDC Electronics Fair
October 18: Chung Yeung Festival
October 19: Day off for Chung Yeung Festival
October (TBD): FinTech Week

November 2026 Marketing Dates: Music, Shopping, and Urgency

The month is dominated by massive retail opportunities. Run a Black Friday/Cyber Monday flash sale (late Nov) to capture early holiday spending. The Clockenflap Festival is perfect for high-energy video ads and style guides.

November 20-22 (approx.): Clockenflap Festival
November 26: Thanksgiving (USA)
November 27: Black Friday
November 30: Cyber Monday

December 2026 Marketing Dates

Maximise holiday sales with an interactive digital Advent Calendar on your website to reveal daily micro-discounts. A massive, 24-hour Boxing Day flash sale is a must, followed by a final, high-impact OOH screen countdown graphic for New Year's Eve. Successfully navigating this month is the ultimate test of your 2026 marketing calendar preparation.

December 24: Christmas Eve
December 25: Christmas Day
December 26: Boxing Day
December 31: New Year's Eve