Marketing Calendar 2025: Key Dates For Marketing Success

02/18/2025 Katrina Leung Optimize your media budgets

Got plans for next year? 2025 is rapidly approaching, having a marketing calendar is crucial for effective planning and execution of marketing strategies. A well-structured 12-month marketing calendar not only helps in scheduling campaigns but also ensures alignment with important local events and holidays that can maximize advertising impact.

With our 2025 key dates guide, you will learn about significant holidays and events in Hong Kong. We will highlight why advertisers should pay attention to these dates. This marketing calendar 2025 can help you stay organized and informed.

Want to know know about holidays, cultural, sporting, social, religious, and commercial events? ↓

January 2025 Marketing Calendar

January is about renewal! And this year, Hong Kongers get to celebrate and make new resolutions for both New Year and Chinese New Years in the same month! For brands, it is an opportunity to provide dicsounts and special offers on health, beauty, fitness, and education related products and services. To start off the 2025 marketing calendar, we have:

New Year's Day (Jan 1): The beginning of the year is an excellent time for businesses to launch promotions and engage with customers as they set resolutions and goals.

Chinese New Year (Jan 29-Feb 1): The most significant festival in Hong Kong, celebrated with family reunions and various festivities. Advertisers can create campaigns around themes of prosperity and family, capitalizing on gift-giving and festive promotions.

Other notable events:

Festival of Sleep Day (Jan 3)
Houseplant Appreciation Day (Jan 10)
Dress Up Your Pet Day (Jan 14)
Laba Festival (Jan 15)
World Religion Day (Jan 19)
Blue Monday (Jan 20)
Back to work (Jan 29)
National Hot Chocolate Day (Jan 31)

February 2025 Marketing Dates

Love is in the air! As one of the most important holidays in this 2025 marketing calendar, brands will benefit from strategically advertise romantic products, services, and experiences. For example, chocolate, flowers, jewelry, perfumes, makeup, travel, and spa services.

Valentine's Day (Feb 14): A perfect opportunity for businesses in retail and hospitality to attract customers with romantic deals and special offerings.

Chinese New Year Celebrations (Feb 1-9): The festivities often continue into February. Businesses can still leverage this holiday for marketing campaigns, focusing on family gatherings and traditional practices.

Other notable events:

Hong Kong Marathon (Feb 9)
Spring Lantern Festival (Feb 12)
Random Acts of Kindness Day (Feb 17)
Love Your Pet Day (Feb 20)

March 2025 Marketing Dates

Now spring is coming! It is an excellent time for promoting new fashion trends and outdoor activities. Download our FREE Marketing Calendar 2025 to get additional tips and tricks!

International Women's Day (March 8): A day to celebrate women's achievements and promote gender equality. Brands can run campaigns highlighting women-centric products, services, and initiatives. This is also an excellent opportunity for businesses to showcase their commitment to supporting women through meaningful content, discounts, or collaborations.
Hong Kong International Jewellery Show (March 4-8): This event attracts global attention. Advertisers in the luxury and retail sectors can engage with affluent customers through targeted campaigns.

Hong Kong Sevens (March 28-30): One of the biggest rugby events in Asia. Companies can capitalize on this sporting occasion with themed promotions and events.
Art Basel (March 28-30): A prestigious art event drawing both local and international art enthusiasts. Businesses in luxury goods, fashion, and hospitality can create campaigns that appeal to this cultured audience, offering exclusive experiences or collaborations tied to the art world.

Other notable events:

RISE 2025 (Newly announced: March 1)
Pizza Day (March 9)
Pi Day (March 14)
St. Patrick's Day (March 17)
Awkward Moments Day (March 18)
Spring Equinox (March 20)
World Poetry Day (March 21)
Earth Hour (March 22)
Puppy Day (March 23)

April 2025 Marketing Calendar

April brings both the Ching Ming Festival, a time for reflection and honoring family traditions, and Easter, a holiday that celebrates renewal and family gatherings. Brands can connect with consumers by promoting memorial products for Ching Ming and family-oriented services, gifts, and festive deals for Easter, making them key moments in the marketing calendar for 2025.

Easter (Apr 18-21): A time for family gatherings and celebrations, Easter offers brands a chance to promote themed products and experiences.

Earth Day (Apr 22): Highlighting sustainability, brands can launch eco-friendly initiatives and campaigns to resonate with environmentally conscious consumers.

Other notable events:

April Fool's Day (Apr 1)
International Children's Book Day (Apr 2)
Ching Ming Festival (Apr 4)
National Siblings Day (Apr 10)
Wear Your Pajamas to Work Day (Apr 16)
Good Friday (Apr 18)
Australian and New Zealand Army Corps(ANZAC) Day (Apr 25)

May 2025 Marketing Dates

Mothers are the focal point of May. Brands can show appreciation through gifts, discounts, and special experiences to connect with audiences.

Labour Day (May 1): A day to appreciate workers, making it a great opportunity for promotions aimed at employees and consumers alike.

Mother's Day (May 10): A day dedicated to honoring mothers, perfect for campaigns focused on gifts and special experiences.

Other notable events:

Hong Kong Whiskey Festival (Not yet announced)
Cheung Chau Bun Festival (May 3-5)
Affordable Art Fair (May 22-25)
Star Wars Day (May the 4th be with you!)
Buddha's Birthday (May 5)
National Sleepover Day (May 9)
Chocolate Chip Day (May 15)
Pizza Party Day (May 16)
Dragon Boat Festival (May 31)

June 2025 Marketing Dates

This month, on this 12-month marketing calendar, is about family and sports. It is ideal for promoting family-related products and sports campaigns for these reasons:

Father’s Day (Jun 15): A day to honor fathers and father figures. Advertisers can create targeted campaigns focusing on gifts, dining options, and experiences tailored for dads, enhancing brand engagement.
Wimbledon (Jun 30-Jul 13): As the world tunes in to this major sporting event, businesses can capitalize on the excitement through promotions, social media campaigns, and events that engage fans.
Summer Solstice (Jun 21): The longest day of the year marks the beginning of summer. Brands can promote summer products and services, leveraging the seasonal shift for creative marketing campaigns.

Other notable events:

Italian Week Hong Kong (Not yet announced)
Ginsanity (Not yet announced)
S20 Hong Kong Songkran (Not yet announced)
Gin Fest (Not yet announced)
Global Parents' Day (Jun 1)
National Egg Day (Jun 3)
National Doughnut Day (Jun 7)
World Oceans Day (Jun 8)
International Picnic Day (Jun 18)

Instagram Ad Cost 2025

YouTube Advertising Cost 2025

July 2025 Marketing Dates

July is full of celebrations, from HKSAR Establishment Day to the conclusion of the FIFA Women’s World Cup and Wimbledon. It’s a perfect month for brands to highlight patriotism, sports, and cultural pride through targeted offers and promotions.

Wimbledon: The iconic tennis tournament concludes in July, captivating sports fans with thrilling matches. Brands can create campaigns that resonate with tennis lovers, offering promotions on sports gear, viewing parties, and themed events to celebrate this prestigious event.
Bastille Day (Jul 14): Celebrated by the French community in Hong Kong, Bastille Day commemorates the French Revolution with cultural festivities. This holiday presents a unique marketing opportunity for brands to engage the local French population through promotions that honor French culture, cuisine, and traditions.
HKSAR Establishment Day (Jul 1): This day marks the establishment of the Hong Kong Special Administrative Region and reflects the region's unique identity. Advertisers can create campaigns that celebrate local pride and community spirit, highlighting promotions that resonate with residents' sense of belonging.

Other notable events:

National Fried Chicken Day (Jul 6)
World Chocolate Day (Jul 7)
World Emoji Day (Jul 17)
National Ice Cream Day (Jul 20)
International Friendship Day (Jul 30)
SummerFest (Not yet announced)
Ani-Com & Games Hong Kong (Not yet announced)
International Arts Carnival (Not yet announced)

August 2025 Marketing Dates

International Youth Day (Aug 12): This day emphasizes youth engagement and empowerment. Brands can create campaigns focused on products for young people, such as educational resources, fashion, and technology, fostering brand loyalty through social media and community events.
HKTDC International Tea Fair and Food Expo (Aug 14-18): These events showcase a diverse range of tea and food products, offering businesses in the beverage and culinary industries an opportunity to promote their offerings and engage with consumers. Brands can conduct tastings, launch promotional campaigns, and highlight the cultural significance of tea and food in Hong Kong.
Asia Adult Expo (Aug 26-28): This event serves as a platform for businesses in the adult industry to showcase their products and services. Advertisers can target specific audiences with tailored campaigns, promoting new offerings and events to establish a presence in this niche market.
Women's Rugby World Cup (Aug 22-Sep 27): As attention focuses on this prestigious tournament, brands can engage sports fans with campaigns celebrating women in sports. This presents an opportunity to showcase products tailored to female athletes and enthusiasts, fostering community spirit around the event.

Other notable events:

World Photography Day (Aug 16)
Women's Equality Day (Aug 26)

September 2025 Marketing Dates

Back to School (Sep 1): As students return to school, it's a prime time for brands to promote products related to education, including stationery, electronics, and fashion. Advertisers can also create campaigns offering discounts on back-to-school essentials, engaging parents and students alike. We have seen that during this time, the demand for MTR advertising, various types of bus ads, social media advertising, and event advertising increases.
Hong Kong Watch & Clock Fair (Sep 2-6): This event showcases the latest trends and innovations in the watch and clock industry. Brands can target luxury consumers and timepiece enthusiasts through promotions highlighting new collections and innovative designs.
CENTRESTAGE (Sep 3-6): This fashion event highlights both local and international designers, offering brands in the fashion industry a platform to showcase their latest collections. It's a great opportunity for advertisers to engage fashion-forward consumers with promotions and exclusive previews.

Other notable events:

Women's Rugby World Cup Finals (Days leading up to Sep 27)
World Car-Free Day (Sep 22)
National Drink Beer Day (Sep 28)
World Heart Day (Sep 29)

October 2025 Marketing Dates

National Day (Oct 1): A significant holiday celebrating the founding of the People’s Republic of China. Brands can run patriotic campaigns, offering promotions that align with the spirit of national pride and unity, appealing to consumers looking to celebrate this important day.
Mid-Autumn Festival (Oct 6-7): A beloved cultural event in Hong Kong, celebrated with mooncakes and lanterns. Advertisers can tap into this festive atmosphere with themed promotions, offering mooncakes, gift sets, and festive decorations that resonate with family traditions and gatherings.
Halloween (Oct 31): An increasingly popular celebration in Hong Kong, Halloween is a great opportunity for brands to promote costumes, party supplies, and themed events. Engaging consumers with fun and spooky campaigns can drive sales and boost brand awareness.

Other notable events:

Hong Kong Electronics Fair - Autumn Edition (Not yet announced)
Wine and Dine Festival (Not yet announced)
Hong Kong Fashion Week (Not yet announced)
Chung Yeung Festival (Oct 29)
National Handbag Day (Oct 10)

November 2025 Marketing Dates

Single's Day (Nov 11): Originating in China, Single's Day has become one of the largest shopping events in the world. Brands can capitalize on this day by offering significant discounts and promotions, particularly in e-commerce. It’s a great opportunity to boost online sales and target consumers looking for deals on everything from fashion to electronics.
Black Friday (Nov 28): A global shopping event that’s gaining traction in Hong Kong, Black Friday is synonymous with massive discounts and sales. Advertisers can run targeted campaigns across digital platforms (e.g. display ads and social media), promoting limited-time offers to drive both online and in-store traffic.

Other notable events:

Clockenflap Music and Art Festival (Not yet announced)
HKTDC SmartBiz Expo (Not yet announced)
Hong Kong FinTech Week (Not yet announced)
Hong Kong International Wine & Spirits (Not yet announced)

December 2025 Marketing Dates

December is the peak of holiday shopping, from Christmas Eve and Christmas Day to the Winter Solstice and Boxing Day. One of the most significant months in the 2025 marketing calendar. Perfect month for promoting festive offers, holiday gifts, and post-Christmas sales. This is also a busy time of the year for OOH advertising and DOOH bookings. Advertisers are advised to book a few months in advance in order to get the best placements at the best rates!

Christmas Eve & Christmas Day (Dec 24-25): As one of the most festive times of the year, these days offer a prime opportunity for brands to promote holiday-themed products, gifts, and experiences. Advertisers can tap into the festive spirit with campaigns focused on family gatherings, gift-giving, and holiday celebrations, driving sales through exclusive Christmas offers.
Boxing Day (Dec 26): Known for post-Christmas sales, Boxing Day is a key time for retailers to offer deep discounts and clear out stock. Brands can attract bargain hunters with promotions and limited-time deals, boosting end-of-year sales.
Winter Solstice (Dec 21): This day marks the longest night of the year and holds cultural significance in Hong Kong. Family gatherings and festive meals are common, providing brands in the food and hospitality sectors an opportunity to offer promotions on seasonal dishes and dining experiences.
New Year's Eve (Dec 31): The last night of the year is a holiday filled with festivities. In Hong Kong, thousands of citizens and tourists welcome the New Year by visiting various restaurants, bars and special events. This period is the best time for businesses to promote New Year offers.

Other notable events: