Product Details

Main Media Category: Out-of-Home (OOH)
Media Subcategory: Bus
Target: B2C
Objective: Brand Awareness, Lead Generation, Sale
Location: Hong Kong

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Bus Advertising: Citybus

Out of Home B2C

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Introduction to The OOH network - Citybus

Advertise your brand on one of the most popular public transport in Hong Kong! Over 1.1 million passengers travel through the city using the Citybus vast network every day. Take advantage of the Citybus's wide coverage and connect with commuters on the bus, off the bus, in other modes of transportation, tourists, and pedestrians alike! There are two main types of bus advertising: bus body advertising and bus interior advertising.

Citybus Route Coverage

With 1700+ buses, Citybus covers the majority of Hong Kong with 375+ routes and dominates 52% of cross-harbour journeys.

Hong Kong Island: 271 routes (72% of total bus routes)
Kowloon: 188 routes (50% of total bus routes)
New Territories: 125 routes (33% of total bus routes)
Lantau Island: 52 routes (14% of total bus routes)

Citybus Passenger Profile

Citybus passengers represent 71% of the workforce
47% are of high education level (post-secondary/university or above)
30% are professionals in management, executive, and business owner levels
32% are in high-income groups, earning a minimum of HK$45,000 per month
63% are active shoppers and decision-makers
40% have families with children

Bus Body Advertising Formats

Bus Body Domination (Double Deck & Single Deck): one advertiser utilizes the entire bus including the front, back, and sides
Half Bus Body - Mega Panorama: covers one entire side and backside
Half Bus Body - Grand Panorama: covers one entire side
Bus Body T-Shape - The Emperor or The Empress: covers the majority of one side in a T-shape form
Bus Body T-Shape - Top Wide Max, Top Wide, Top Extra Wide: similar to The Emperor and The Empress but smaller
Bus Body Superside: a horizontal sticker across the side of the bus
L shape: a sticker that covers the middle strip of the bus body plus a portion of the last side window
Mega Rear, Maxi Rear, Super Rear Plus, Super Rear: bus back coverage of varying sizes
Bus Roof - Skyline: covers the entire roof of the bus

Bus Interior Advertising Formats

Bus Interior Domination: includes captain's back, staircase wall, seat back stickers, upper deck ceiling, wheelchair area & hanger, ceiling stickers
Seat Back Sticker: one single sticker Seat Back Plus: two stickers

Bus Advertising Prices

Bus advertising cost varies based on format, campaign duration, time/season, routes, and the number of buys. Therefore, every case is different. Generally, you can expect the different bus body advertising formats to cost anywhere from HK$700 to HK$15,000 per week. As for bus interior advertising, the price range is between HK$300 to HK$1,200 per week.

*Both bus body advertising and bus interior advertising can be combined in packages for maximum impact for your campaign. Consult our expert to learn more!

Digital advertising options on the Citybus app, digital display panels at bus shelters, in-bus display panels, and electronic payment machines are available. Click here to learn more!

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Your OOH Ads at The Best Rates On Citybus

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the media you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.