KMB & LWB

Product Details

Language
Chinese - Traditional Chinese, English
Public
Men, Women
Social class
Employees, Expatriates, Lower middle class, Middle Class, Students, Upper middle class, Workers
Location
Local

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Bus Advertising: KMB & LWB

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Introduction to The OOH network - KMB & LWB

Advertise on Hong Kong's most frequent "moving billboards" in Kowloon and the New Territories! With 2.5 million plus average daily passenger journeys, you can ensure your ads are seen by the masses. Connect with your audience KMB and LWB bus body and bus shelter advertising today!

About KMB & LWB

  • 4,200+ buses (70% of the total number of buses in Hong Kong)
  • 440+ routes (38 are LWB)
  • 2,500,000+ average daily passenger journeys (72% of the total daily bus passenger journeys in Hong Kong)
  • 48% of total cross-harbour bus journeys
  • 92% of total intra-Kowloon and the New Territories bus journeys
  • 2,500+ bus shelters
  • 500+ bus shelters for advertising
  • Directly serves private residential estates such as Grande Monaco, Upper River Bank, The Pavilia Farm, Sea to Sky, The Campton, and more.

KMB & LWB Passenger Profile

  • Social classes: grassroots, middle class, managerial or above
  • 64% of high-income families reside in the serviced areas (>$60,000 monthly)
  • 76% of managers and administrators reside in the serviced areas
  • 76% of degree holders reside in the serviced areas
  • 85% of Millennials and Gen Z reside in the serviced areas

KMB & LWB Route Coverage

  • 280 in Kowloon East
  • 372 in Kowloon West
  • 232 in Kowloon Central
  • 168 in N.T. East
  • 233 in N.T. West
  • 62 in N.T. North
  • 278 on Hong Kong Island

KMB & LWB Bus Advertising Formats

  • Theme Bus: Entire bus-body wrap and interior theme domination including staircase and wall panels
  • Creative Bus & Shelter Combo: Theme Bus, EL Lighting Bus, AR Shelter with 3D animation and illustration solutions
  • Total Sensory Experience: Theme Bus, auditory component, scent installation
  • Wheelchair Side Panel
  • USB Charger Stickers
  • Captain's Back
  • Lower Deck TV Panel
  • Seatback Stickers (Small, Medium, Full, Plus)


KMB & LWB Bus Advertising Cost

Pricing depends on chosen formats, duration, locations/routes, and time of year.

  • Bus exterior ads cost anywhere from HK$2,000 to $28,000 per 4 weeks

  • For bus interior ads, it starts at HK$2,500 and up per 4 weeks

  • Bus shelter ads comes at the highest price at a weekly rate starting from HK$3,000 and upward to HK$22,000 per panel (Network packages are also available for buying several bus shelter ad spaces at a time)

  • Digital bus stop panels start from HK$240,000 per 2 weeks

  • Arrival TV ads begin at HK$88,000 per 2 weeks

KMB & LWB also offer in-app display ads. Click here to learn more!


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Your OOH Ads at The Best Rates On KMB & LWB

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the media you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Language
Chinese - Traditional Chinese, English
Public
Men, Women
Social class
Employees, Expatriates, Lower middle class, Middle Class, Students, Upper middle class, Workers
Location
Local

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