Product Details

Main Media Category: Out-of-Home (OOH)
Media Subcategory: Bus
Target: B2C
Objective: Brand Awareness, Lead Generation, Sale
Location: Hong Kong

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Bus Advertising: KMB & LWB

OOH B2C

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Introduction to The OOH network - KMB & LWB

Advertise on Hong Kong's most frequent "moving billboards" in Kowloon and the New Territories! With 2.5 million plus average daily passenger journeys, you can ensure your bus ad is seen by the masses. Connect with your audience through bus advertising hong kong.

About KMB Bus Advertising

4,200+ buses (70% of the total number of buses in Hong Kong)
440+ routes (38 are LWB)
2,500,000+ average daily passenger journeys (72% of the total daily bus passenger journeys in Hong Kong)
48% of total cross-harbour bus journeys
92% of total intra-Kowloon and the New Territories bus journeys
2,500+ bus shelters
500+ bus shelters for advertising
Directly serves private residential estates such as Grande Monaco, Upper River Bank, The Pavilia Farm, Sea to Sky, The Campton, and more.

KMB/LWB Passenger Profile

Social classes: grassroots, middle class, managerial or above
64% of high-income families reside in the serviced areas (>$60,000 monthly)
76% of managers and administrators reside in the serviced areas
76% of degree holders reside in the serviced areas
85% of Millennials and Gen Z reside in the serviced areas

KMB/LWB Route Coverage

280 in Kowloon East
372 in Kowloon West
232 in Kowloon Central
168 in N.T. East
233 in N.T. West
62 in N.T. North
278 on Hong Kong Island

Bus Advertising Formats

Bus advertising formats: KMB

Theme Bus Advertising: Entire bus-body wrap and interior theme domination including staircase and wall panels
Creative Bus & Shelter Combo: Theme Bus, EL Lighting Bus advertising, AR Shelter with 3D animation and illustration solutions
Total Sensory Experience: Theme Bus, auditory component, scent installation
Wheelchair Side Panel
USB Charger Stickers
Captain's Back
Lower Deck TV Panel
Seatback Stickers (Small, Medium, Full, Plus)
Bus Shelter Advertising

KMB/LWB Bus Advertising Cost

Pricing for KMB bus advertising, including bus shelter advertising, digital bus stop panels, and arrival TV ads depends on campaign duration, locations/routes, and time of year. For an accurate bus advertising cost, submit a quote request to let us know your needs!

KMB advertising also offers in-app display ads. Click here to learn more!

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Your OOH Ads at The Best Rates On KMB & LWB

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the media you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.