Product Details

Main Media Category: Out-of-Home (OOH)
Media Subcategory: Bus Shelter
Target: B2C
Objective: Brand Awareness, Lead Generation, Sale
Location: Macau

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Billboard Advertising - Macau Bus Shelter

Out of Home B2C

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Introduction to The OOH network - Macau Bus Shelter

Bus shelter advertising in Macau is an innovative form of street furniture advertising that integrates digital technology with public utility. These shelters are equipped with high-definition digital frames, making them more than just a waiting area for bus commuters. The digital frames used in bus shelters display advertising alongside real-time bus and city information, enhancing the daily commute experience while providing a captive audience for advertisers.

Macau Bus Shelter Target Audience

Locals and Tourists: Weekly reach includes 681,300 locals and 541,100 tourists, tapping into a diverse demographic.
High-spending Chinese Tourists: The digital frames are located near luxury hotels and popular tourist spots in Cotai, targeting affluent visitors.
Commuters: Daily commuters who use the bus shelters are exposed to dynamic advertising as they wait.

Macau Key Statistics

Visitor Arrivals: Macau welcomed 28.2 million visitors in 2023, with projections to welcome 33 million in 2024.
Economic Centers: 90% of the panels are located in Macau Peninsula's core economic areas.
Luxury and Commercial Districts: Key locations include areas around luxury hotels and major commercial districts, enhancing exposure to economically active individuals.

Macau Bus Shelter Advertising Formats

43” Digital Display: Offering high visibility and flexibility for both static and animated ads.
6-Sheet Panels: Standard advertising panels at bus shelters that capture the attention of passers-by and commuters effectively.
Special Features: Some bus shelters feature USB charging ports, smart light indicators for bus drivers, and accessibility options like rear openings for people with reduced mobility and Braille signage for the visually impaired.

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Your OOH Ads at The Best Rates On Macau Bus Shelter

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the media you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.