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Macau is a Special Administrative Region of China with an economy based on casinos and tourism and is sometimes referred to as the Eastern Las Vegas. Having once been colonised by Portugal, it has an integrated history of Cantonese and Portuguese culture, the official language of the city is Cantonese and Portuguese as well. There are 7 parishes, with old heritages all around the city. The population of the rich-cultured city is 649,335.
OOH advertising in Macau includes billboards around the city hoisted on industrial buildings, residential buildings, and shopping centres in formats of pedestrian walkway and highway advertising. Most tourist attractions in Macau are cultural heritage or architecture, including the Ruins of St. Paul, Senado Square, A-Ma Temple, and Fortaleza do Monte. Modern attractions include the Macau Tower and watching Cirque du Soleil shows in The Venetian Macao. The city has a median age of 39.3 and a median income of $15,300.