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OOH Tsim Sha Tsui
Tsim Sha Tsui is one of the bigger tourist areas in Hong Kong, famous for its shopping malls, architecture, 5-star hotels, and the harbour view. There is a highly diversified culture in Tsim Sha Tsui such as Chungking Mansions where many ethnic minorities reside in, Kimberly Road which has the moniker of “little Korea”, Knusford Terrace where you can find exotic cuisines. The beautiful view that looks over the Victoria Harbour also brings tourists and buskers to relax in Tsim Sha Tsui. Not counting the tourists, Tsim Sha Tsui has a population of 24,554 people.
The OOH advertisements in Tsim Sha Tsui mainly revolves billboard around Cameron Road, one of the busiest streets in Tsim Sha Tsui with an average daily traffic flow of 29,700. The major shopping malls in Tsim Sha Tsui are located nearby to most of these OOH advertising spaces so shoppers and pedestrians would be able to see these billboards. As a tourist area, there are lots of landmarks, some of which include The Avenue of Stars, The Railway Clocktower, Harbour City, K11 MUSEA, The 1881, and The Hong Kong Cultural Centre. The median age of the population is 45.6 and the median income is $15,630.