Product Details
- Format
- Custom
- Frequency
- Custom
- Cover
- Hong-Kong
- Target
- B2B, B2C
- Media
- Out of home
Nathan Road is a long road connecting Mong Kok and Tsim Sha Shui. This outdoor billboard is located at 74-78 Nathan Road, Tsim Sha Shui. It is a highly visible corner spot and is at a busy crossroad. One advantage of the advertising space is that it is placed directly in front of the Tsim Sha Tsui MTR Exit and there is another MTR exit next to the billboards, therefore whether people are leaving Tsim Sha Tsui or arriving by railway, they will always be exposed to the advertisement. Nathan Road is also the main route for people to commute to Hong Kong Island as it is just next to the Cross Harbour Tunnel.
The average annual daily traffic (AADT) for Nathan Road in Tsim Sha Tsui is around 51,670 vehicles, which provides an amazing opportunity for you to increase your brand awareness and hence boost your sales. Daily pedestrian flow is even reaching around 250,000.
The size of the billboard 1:
Width 20.1m X Height 7m
The size of the billboard 2:
Width 18.6m X Height 7.01m
Outdoor advertising in Hong Kong is a highly developed medium. Outdoor advertising is present in all public places: street furniture, public transportation, subway station, airports, giant LED screen on buldings and shops, banks... A considerable opportunity for advertisers wishing to advertise on billboards.
One of the largest out-of-home advertising company in Hong Kong is Easy Group. Created in 2002, Easy group is constantly offering innovative and quality products to satisfy advertisers who are always looking for new products. Easy group offers hundreds of billboards and poster’s networks in Hong Kong in very strategic locations and districts.
Offers adapted to expectations of passers-by and customers but also to marketing and commercial objectives of advertisers. Event systems, total bus coverage... Various devices enabling advertisers to find the best places for advertising on billboards, particularly on Nathan Road.
Advertising on billboards at Nathan Road is a real guarantee of visibility. Nathan Road is one of Hong Kong's arterial roads. It allows car drivers to cross Kowloon via Tsim Sha Tsui and Sham Shui Po. Billboards advertising on Nathan Road allows advertisers to make more contacts, as it is one of Hong Kong's main highways.
Whether it is to reach workers (employees, or executives and managers) or students; Nathan road reaches all populations crossing the island for their professional \"obligations\" and or personal hobbies. Advertising on Nathan Road is therefore suitable for all advertisers, as it reaches almost all defined marketing targets.