Product Details
- Main Media Category
- Out-of-Home (OOH)
- Media Subcategory
- DOOH
- Target
- B2C
- Objective
- Brand Awareness, Lead Generation, Sale
- Location
- Tsim Sha Tsui
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53 Carnarvon Road has one of the most unique LED displays in the city. This DOOH is made up of LED screens spanning three floors on a "staircase"-like building exterior. One side features a panoramic screen on each level to make one giant screen. Another side is made up of square and rectangular screens that can showcase different materials/creatives. This gives ample room for design and message delivery.
Located in one of the busiest areas in Tsim Sha Tsui, this DOOH space provides exposure to countless shoppers, commuters, tourists, pedestrians, and vehicle traffic. It is close to major shopping centres such as The One and Mira Place and Tsim Sha Tsui MTR station.
Bonus: The LEDs are installed inside the buildings behind floor-to-ceiling glass windows, which means the screens are protected from external factors like rain, heat, strong wind, and more.