- Out of home
Central part of the Central and Western district in Hong Kong Island. It can be regarded as ‘downtown’ Hong Kong and is the heart of business and commerce in Hong Kong, having a population of 8,511. It geographically spans from the coast of Victoria Harbour until it reaches the mid-levels. It is also famous for its shopping malls packed with name-brand stores and designer clothing. On weekends and late nights, the area is made famous for its parties and bars.
The OOH advertisements in Central are made up of billboards mainly on commercial buildings which can be seen from major areas by pedestrians on vehicles or in the street in the pedestrian walkway format. Landmarks in Central include Lan Kwai Fong, IFC, Tai Kwun, Hong Kong Observation Wheel, and Jardine House, etc. The median age of the residents in Central is 48 and their monthly median income is $20,000.