- Chinese - Simplified Mandarin, Chinese - Traditional Chinese, English
- Men, Women
- B2B, B2C
- Out of home
Pedder Building is located on Pedder Street No. 12 in Central, next to the MTR station exit D. It is a historic commercial building with a unique architecture style standing opposite of Central Building. The area is filled with high-end luxurious stores such as The Landmark, Wheelock House, and Charter House. It is an uncluttered area which covers quality consumers and executives. The billboard faces both pedestrians and passing-by trams, which can be viewed on the main streets of Central, including the busy Pedder Street, Des Voeux Road, etc.
Pedder Street has an estimated daily traffic flow of more than 30,000 vehicles and a daily pedestrian flow of over 250,000 people. With a huge amount of working class in the area and large luxurious stores attracting high-income groups to shop, this billboard is seen by hundreds of thousand people with high-purchasing power every day.
Size of the Billboard:
Width 8.85m X Height 16.9m