Product Details

Main Media Category: Online Display Advertising
Media Subcategory: Public Transportation App
Target: B2C
Objective: Brand Awareness, Lead Generation, Sale

Online Display Advertising:
KMB & LWB App

Online Display Advertising B2C

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Introduction of Website - KMB & LWB App

The KMB App Advertising is a premier digital advertising platform with location-based formats, seamlessly integrated into Hong Kong’s most popular public transport app. With over 6 million downloads and 3.5 million monthly active users, this app offers advertisers an opportunity to connect with a highly engaged audience across Hong Kong’s bus network. The app's advanced location-targeting capabilities allow precise, non-disruptive advertising that blends into users’ daily routines.

Advertising Formats

Pop-Up Ads
- High-impact visual ads that appear full-screen, capturing immediate attention.
- Estimated Daily Impressions: 1,200,000+
- Ideal for building brand awareness and driving direct action.
Main Page Top Banner
- Prime placement at the top of the app’s homepage for continuous visibility.
- Estimated Daily Impressions: 3,000,000+
- Excellent for long-term campaigns with consistent exposure.
Geo-Data Ad (Virtual Bus Stops)
- Delivers real-time, location and interest-based, route-specific ads to passengers within 500 meters of targeted bus stops.
- Perfect For: Driving foot traffic to nearby retail stores, fitness centres, or event locations.
Map Points
- Displays specific locations (e.g., retail stores, event venues) directly on the app’s bus route maps.
- Best Suited For: Strengthening location presence and directing users to physical destinations.
Bus Stop Push Ads
- Sends push notifications to passengers within 20 meters of selected bus stops.
- Effectiveness: Highly engaging, with real-time messaging to drive conversion.

KMB & LWB 1993 App Advertising Statistics

4,500,000+ downloads
8,000,000+ daily pageviews
1,000,000+ daily active users
Impression range: 800,000 to 1,000,000+
CTR: 0.35% to 3%

KMB & LWB 1993 App Advertising Cost

Ranges from HK$12,000 to HK$47,000+ (Consult our ad experts for accurate pricing!)

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