Product Details

Main Media Category: Online Display Advertising
Media Subcategory: Public Transportation App
Target: B2C
Objective: Brand Awareness, Lead Generation, Sale
Location: Hong Kong

MTR Mobile App

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MTR Mobile App

The MTR Mobile App stands as a premier advertising platform in Hong Kong, leveraging its extensive reach and integration with daily commuting practices. It not only facilitates efficient journey planning and real-time transit updates for its users but also serves as a channel for advertisers to engage with a captive audience.

MTR Mobile Key Figures

Monthly Active Users: 7,878,000+
Daily Active Users: 1,350,000+
Total Number of Downloads: 7,100,000+
Monthly Page Views: 78,000,000+

Features of the MTR Mobile

Personalized Journey Planning: Provides real-time service status and MTR route suggestions.
MTR Points System: Earn points through travel, shopping, and dining; redeemable for free rides and other rewards.
Newsfeed Integration: Delivers the latest news, offers, and information tailored to user preferences.
Comprehensive Retail Info: Detailed information on MTR Malls and Station Shops, enhancing shopping convenience.

MTR Mobile Advertising Formats

Newsfeed Ads

Placement: Various positions within the app's newsfeed.
Specifications: Options for text and image, or text and video; images up to 1500 x 740 pixels; video up to 2 minutes in length.

Double Banner and Cell Ads

Double Banner: 640 x 200 pixels or 320 x 100 pixels, displayed on the trip planner and search results page.
Cell Banner: 600 x 500 pixels or 300 x 250 pixels, ideal for detailed, engaging advertisements.

Push Notifications

Character Limit: Up to 400 characters, bilingual.
Style: Humanized, casual, and friendly; linked directly to the newsfeed details page.

O2O Strategy Using MTR Advertising and Mobile App

The synergy between MTR advertising and the MTR Mobile App creates a robust Online-to-Offline (O2O) marketing strategy. This approach includes:

Dual Exposure: Advertisements are showcased both on physical MTR platforms and digitally on the mobile app.
Interactive Engagement: Features like QR codes and NFC technology link physical ads to digital campaigns on the app, driving traffic to e-commerce sites or promotional pages.
Enhanced Customer Journey: Enables seamless integration of advertising campaigns, from awareness through OOH exposure to engagement and conversion via the MTR mobile app.