MTR Mobile App

Product Details

Main Media Category
Online Display Advertising
Media Subcategory
Public Transportation App
Target
B2C
Objective
Brand Awareness, Lead Generation, Sale
Location
Hong Kong

MTR Mobile App

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MTR Mobile App

The MTR Mobile App stands as a premier advertising platform in Hong Kong, leveraging its extensive reach and integration with daily commuting practices. It not only facilitates efficient journey planning and real-time transit updates for its users but also serves as a channel for advertisers to engage with a captive audience. 


MTR Mobile Key Figures

  • Monthly Active Users: 7,878,000+

  • Daily Active Users: 1,350,000+

  • Total Number of Downloads: 7,100,000+

  • Monthly Page Views: 78,000,000+

Features of the MTR Mobile

  • Personalized Journey Planning: Provides real-time service status and MTR route suggestions.

  • MTR Points System: Earn points through travel, shopping, and dining; redeemable for free rides and other rewards.

  • Newsfeed Integration: Delivers the latest news, offers, and information tailored to user preferences.

  • Comprehensive Retail Info: Detailed information on MTR Malls and Station Shops, enhancing shopping convenience.

MTR Mobile Advertising Formats


Newsfeed Ads

  • Placement: Various positions within the app's newsfeed.
  • Specifications: Options for text and image, or text and video; images up to 1500 x 740 pixels; video up to 2 minutes in length.

Double Banner and Cell Ads

  • Double Banner: 640 x 200 pixels or 320 x 100 pixels, displayed on the trip planner and search results page.
  • Cell Banner: 600 x 500 pixels or 300 x 250 pixels, ideal for detailed, engaging advertisements.

Push Notifications

  • Character Limit: Up to 400 characters, bilingual.
  • Style: Humanized, casual, and friendly; linked directly to the newsfeed details page.

O2O Strategy Using MTR Advertising and Mobile App

The synergy between MTR advertising and the MTR Mobile App creates a robust Online-to-Offline (O2O) marketing strategy. This approach includes:

  • Dual Exposure: Advertisements are showcased both on physical MTR platforms and digitally on the mobile app.

  • Interactive Engagement: Features like QR codes and NFC technology link physical ads to digital campaigns on the app, driving traffic to e-commerce sites or promotional pages.

  • Enhanced Customer Journey: Enables seamless integration of advertising campaigns, from awareness through OOH exposure to engagement and conversion via the MTR mobile app.


MTR Mobile App

Product Details

Main Media Category
Online Display Advertising
Media Subcategory
Public Transportation App
Target
B2C
Objective
Brand Awareness, Lead Generation, Sale
Location
Hong Kong

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