Product Details

Format: Multi-format
Topic: Food
Frequency: Daily, Fortnitghtly, Monthly, Weekly
Language: English
Industry: Food
Public: Men, Women
Reader's interests: Cooking, Food, Restaurants
Objective: Awareness, Traffic
Social media: Facebook, Instagram

Online Magazine Advertising: Foodie

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Introduction to The Magazine - Foodie

Want to advertise in food magazines? For over 15 years, Foodie has been the definitive source for all things gastronomic in Hong Kong! The online magazine is a passionate storyteller of food, with topics ranging from the hottest dining trends and interviews with culinary experts to innovative food tech and in-depth features. With a strong network of over 7,500 food and drink professionals, Foodie stands as one of the top online publications for food enthusiasts and the industry alike, naturally attracting F&B brands to advertise on their platform.

Audience Profile

Young and Active: Half of the audience belongs to Gen Z and Millennials.
Locally Rooted: 75% are Hong Kong residents, deeply engaged in the local food scene.
Affluent: 42% enjoy a high income of at least HK$75,000, indicative of their spending power on dining experiences.
Frequent Diners: 80% dine out at least twice a week, showing a high interest in exploring diverse cuisines.
High Spending: 77% spend at least HK$300 per person when dining out
Diverse Interest: The audience has a preference for Japanese, Italian, Thai, and Cantonese cuisines.

Performance Statistics

56,000+ monthly page views
24,000+ monthly website readers
100,000+ total monthly reach
27,600+ newsletter audience base with an open rate of 75%
Social media following: 42,000+ (Facebook) and 18,900+ (Instagram)
Social media engagement: 220 likes and 5 comments per post

Foodie Online Magazine Advertising Formats

Video Content Package: A blend of 3-minute YouTube documentaries and 1-minute Instagram clips complemented by articles, offering a rich and engaging multimedia experience.
Newsletter Insert: Widely read bi-weekly newsletters, directly reaching thousands of engaged food enthusiasts.
Advertorial Package: A dedicated article on the platform, alongside newsletter mentions, ensuring your message resonates with the audience.
Social Media Content Package: Custom reel posts, boosting brand visibility and engagement.
Branded Publication Services: In-store brochures, custom magazines, recipe books, and booklets - tailored solutions to enhance physical brand presence.

Advertise with The Best Rates On Foodie

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the media you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.