Product Details

Main Media Category: Out-of-Home (OOH)
Media Subcategory: Tram
Target: B2C
Objective: Brand Awareness, Lead Generation, Sale
Location: Hong Kong

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Tram Advertising: Tramcar Body

OOH B2C

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Introduction to The OOH network - Tramcar Body

Tram advertising in Hong Kong offers a dynamic and eye-catching platform for brands to reach a diverse audience. As these historic double-decker trams traverse major districts like Central and Causeway Bay, they provide advertisers with high visibility among both locals and tourists. The mobile nature of these "moving billboards" ensures widespread exposure. With creative and customizable options, tram advertising is a powerful tool for enhancing brand recognition and engagement.

Why Advertise on Tramcar?

Tram advertising offers high visibility in urban areas as tramcars travel on main roads in prime commercial and shopping zones
Mobile advertising with busy and established routes
Long and repeated ad exposure time for daily commuters
Ideal for SMEs looking to make a local market impact

Tramcar Advertisement Formats

Tramcar Body Advertising: Take up the entirety of the tramcar exterior, your tram ad is placed on the front, back and side of the vehicle. Signature tramcars have a smoother display surface and an enlarged display area on the side. Each tram is guaranteed to travel 15 journeys every day. The different types of vehicles include Signature, Iconic, and LED models. Consult our tram advertising expert to learn more!

Minimum Buy

4 consecutive weeks

Tram Advertising Cost

The tram advertising cost varies depending on campaign duration, seasons, routes, number of tram cars, and such. Every case is different. Consult our experts by requesting a quote so you can get more precise information on tram advertising costs for your campaign!

Hong Kong Tramways Popularity

4,941,000 monthly tramcar passengers
1,280,000 monthly outdoor advertisements seen on tramcars

Hong Kong Island Statistics

Highest millionaire density of 23%
Highest luxury car ownership of 11%
76% of top companies/head offices are on Hong Kong Island
91% of top bank head offices are on Hong Kong Island with 82% of which are located in Central

Your Tram Ad Can Be Seen At These Locations:

Tramway services are only available on Hong Kong Island and are predominantly on main roads close to Victoria Harbour. Tramways connects Kennedy Town and Shau Kei Wan, though some routes do not necessarily travel the entirety of the tramway. The most noteworthy areas are the metropolitan zones and luxury residences in Central, financial hubs in Admiralty, large shopping areas and recreational facilities in Wan Chai and Causeway Bay, and major local residential area and commercial hub of international corporations in Taikoo Shing and Quarry Bay.

Learn more tips and tricks on tram advertising here <<

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Your OOH Ads at The Best Rates On Tramcar Body

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the media you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.