Product Details

Main Media Category: Out-of-Home (OOH)
Media Subcategory: MTR In-Station
Target: B2C
Objective: Brand Awareness, Lead Generation, Sale
Location: Hong Kong

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MTR Advertising: MTR Trackside Digital

OOH B2C

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Introduction to The OOH network - MTR Trackside Digital

Catch every commuter’s eye before the train arrives. With 140 motion screens across 46 MTR stations, the Trackside Digital Panels keep your brand in motion all day long. A smart way to turn daily traffic into daily impressions.

MTR Trackside Digital Details

Resolution: 108" or 43"
Format: Digital video (Dynamic content available for extra charge).
Screen Type: 108-inch LED panels or 43" LCD screens
Coverage: 108 digital screens across 9 key MTR stations.
Operation: 06:00 to 01:00 daily
Audio: Yes
Share-of-Voice: 5%

Best For

Brand awareness campaigns – Ideal for brands that want strong visibility and repetition among daily commuters.
Product launches – The motion screens create impact and recall, making them perfect for unveiling new products or services.
Mass-market promotions – Reaches a broad audience across Hong Kong’s busiest MTR lines, ensuring scale and frequency.
Seasonal or limited-time offers – The short 2–4 week booking flexibility fits perfectly with tactical, time-sensitive campaigns.
Corporate or lifestyle branding – High-quality digital screens in clean, controlled environments make this format great for prestige and tech-forward brands.

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Your OOH Ads at The Best Rates On MTR Trackside Digital

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the media you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.