2025 OOH Cost in Hong Kong - An Ultimate Guide

01/16/2025 Katrina Leung Optimize your media budgets

Hong Kong is a diverse playground for brands looking to capture attention with OOH advertising. Did you know that the average OOH campaign budget in Hong Kong rose by over 10% last year, reflecting how businesses are doubling down on visibility? Or that Mong Kok alone houses some of the most cutting-edge digital billboards in Hong Kong?

If you're an SME business owner or decision maker, you might wonder how to optimize your budget and get the most "bang for your buck". In this guide, we will explore everything you need to know about 2025 outdoor advertising cost, trends, and the hottest spots in Hong Kong. Let’s break it all down!

What Is OOH Advertising?

A refresher:

Outdoor advertising, or Out-of-Home (OOH), includes ads visible in public spaces—billboards, digital screens (DOOH), MTR ads, bus wraps, and more. Unlike formats accessible at home (TV, phones, or radio), OOH focuses on engaging audiences outside their homes.

How much does outdoor advertising cost?

**Please note that all numbers presented below are per campaign and based on our own campaign data. We primarily work with SMEs so the data reflect the appropriate campaign sizes and durations.

1. Billboard Advertising

Traditional billboard advertising remains a premium choice among the formats. With an average cost of HK$80,000, billboard ad price typically ranges between HK$50,000 and HK$120,000, though prices can soar higher depending on specific campaign requirements. Iconic locations like Causeway Bay and Central, known for their dense foot traffic and vibrant commercial activity, command higher budgets due to their unparalleled visibility. The final cost of outdoor billboard advertising often hinges on factors such as the duration of the campaign, the exact placement of the billboard, and the season, as peak periods like holidays or sales seasons can drive up demand.

Tsim Sha Tsui

Mong Kok

Causeway Bay

Central, Sheung Wan

2. Digital Billboards (DOOH)

DOOH advertising is stealing the spotlight in 2025, solidifying its status as the "star" of outdoor advertising with a commanding 31.9% share of campaigns. With an average cost of HK$72,000 and a price range from HK$30,000 to HK$200,000+, DOOH offers both affordability and high-impact visibility. Locations like Mong Kok and Tsim Sha Tsui have become hubs for many high-definition LED displays. As demand for these formats continues to rise, their versatility and ability to adapt to modern advertising needs make DOOH an excellent choice for businesses.

3. Bus Advertising

Bus advertising continues to be a go-to option for brands seeking cost-effective and wide-reaching exposure across Hong Kong. Bus advertising cost averages at HK$97,000 and a typical range between HK$40,000 and HK$160,000+, this format transforms buses into "mobile billboards" that travel busy streets and neighbourhoods. Its flexibility and ability to engage diverse audiences on the move have made it a favourite, accounting for 17.4% of all campaigns in 2024.

Hong Kong

Hong Kong

Hong Kong

Hong Kong

4. Tram Advertising

Tram advertising remains a highly effective medium for long-term campaigns. With an average cost of HK$98,000 and a price range from HK$80,000 to HK$200,000, trams offer a unique opportunity for impactful advertising on Hong Kong Island. To amplify reach, many advertisers pair tramcar ads with tram shelter advertising, creating a cohesive and highly visible presence along key transit routes.

Tram Advertising

Hong Kong

Tram Shelter Advertising

Hong Kong

5. MTR Advertising

MTR advertising continues to be a cornerstone of outdoor advertising in Hong Kong, capturing a significant 27.5% share of all OOH campaigns. With an average MTR ad cost of HK$90,000 and a range from HK$50,000 to HK$170,000+, it offers a variety of formats, including train door stickers, lightboxes, and escalator posters. These placements allow brands to engage the city’s millions of daily commuters effectively. Airport Express advertising further enhances visibility for brands targeting high-value travellers and professionals.

Hong Kong

Hong Kong

Hong Kong

Hong Kong

6. Minibus and Taxi Advertising

Minibus and taxi advertising offer a unique opportunity for brands to target hyper-local and niche audiences in Hong Kong. With an average cost of HK$48,000 for minibuses and HK$95,000 for taxis, these formats are ideal for businesses looking to connect with specific neighbourhoods or communities. While they account for a smaller share of the overall media mix, minibuses and taxis remain essential components for creating a well-rounded campaign.

Taxi Body & LED Lightbox

Hong Kong

Green Minibus

Hong Kong

Taxi 4 Door Sticker

Hong Kong

Red Minibus

Hong Kong

Top Locations for Advertising

Causeway Bay and Mong Kok dominate the outdoor advertising scene, each commanding 36% of campaigns in Hong Kong. Known for their foot traffic and commercial centres, these areas provide a playing ground for advertisers to connect with a large amount of "purchase-ready" audience. Meanwhile, Tsim Sha Tsui is emerging as the "rising star" of 2025, with 12% of campaigns choosing this iconic district. Its mix of upscale retail, cultural landmarks, and heavy tourist traffic makes it a prime location for advertisers aiming to target both locals and international visitors.

Emerging Media Formats

DOOH continues to lead the charge in 2025, revolutionizing outdoor advertising with cutting-edge innovations like L-shaped LED screens in Mong Kok. These displays not only capture attention but also allow brands to experiment with creative content. At the same time, advertisers are increasingly embracing strategic media mixes, combining the reach of MTR advertising with the cultural appeal of tram ads.

Planning Your Next Campaign

Navigating 2025 OOH costs can be complex, but the rewards of a well-executed campaign are abundant. Whether you’re targeting busy commuters on the MTR or tourists in Tsim Sha Tsui, the right media strategy can maximize your ROI.

For tailored advice and accurate pricing, consult our experts at Adintime. Let us help you craft the perfect campaign for 2025!