- Out of home
- Chinese - Simplified Mandarin, Chinese - Traditional Chinese, English
- Children, Men, Women
- B2B, B2C
- DOOH, Out of home
Jade & Pearl Plaza is located at 23-36 Paterson Street, Causeway Bay,one of the main passage way between the Victoria Park MTR exit and Hong Kong Central Library. Causeway Bay is a major commercial and economical district in the centre of the Hong Kong Island. It is also well known as a food paradise in Hong Kong.
Causeway Bay is surrounded by famous 5 star hotels (Lanson Place, Regal Hong Kong Hotel, The Park Lane), department stores (Sogo, Don Don Donki), office buildings (Lee Garden One, Sino Plaza, World Trade Centre)and Shopping Malls (Hysan Place, Lee Theatre, Lee Garden, Times Square, Windsor House).
Jade & Pearl Plaza is located at the heart of the Causeway Bay’s commercial area, famous for dining, entertainment, & shopping since it is the 2nd busiest shopping district in Hong Kong. The building contains a cinema, Japanese Supermarket Don Don DONKI, Wellcome Supermarket and well more than 10 restaurants. It is located at the central hub among Hysan Place, The Park Lane Hotel, Sogo Department Store, Windsor House, and Victoria Park. The building is always surrounded by pedestrians traveling around the Causeway Bay area, especially during the weekends or holidays..
The giant TV screen is located at the corner between Paterson Street and Great George Street, directly above the entrance of Jade & Pearl Plaza.
Display Size: Width 7.68 mx Height 4.8 m
Resolution of LED (PIXEL): 640 W x 384 H
Resolution of Broadcast Material: 1,920 W x 1080 H (16:9)
Broadcast Modes: Static Ad, Video, or Live Streaming
Daily Traffic Flow: Approx. 240,000 Pedestrians
Operation Hour: Mon to Sun 08:00 to 24:00 (16 Hours Daily)
Duration: 1 week
Commencement Days: Every Friday