Sogo TV billboard is Hong Kong’s largest and highest resolution DOOH - a full HD LED screen located on the exterior wall of one of the biggest department stores in Hong Kong. Sogo, the 16-floor department store was established in Hong Kong in 1985. They sell a myriad of products, from clothing to cosmetics to furniture and household appliances. It is situated in the centre of the busiest shopping area in the district and has proximity to Jardine’s Bazaar, Times Square, Hysan Place, Fashion Walk and Windsor House.
This TV outdoor advertising space faces Hennessey Road, the bustling intersection in Causeway Bay, which captures a high amount of impressions from shoppers to commuters to tourists. Furthermore, it is located right at the MTR station exit D2 which has an extremely high amount of traffic throughout the day. There is an estimated total of 11.7 million pedestrian and vehicle traffic every month passing by the Sogo billboard.
The HD LED screen can accommodate different types of media and broadcasting advertisements. You can have either static images or videos with or without audio. You can also advertise on the TV screen with a mix of the above media within the same design, which could help you fit a video that does not fit the size of the screen.
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