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Top 5 Best Ads in 2025 in Hong Kong
Hong Kong’s advertising scene in 2025 has been anything but ordinary. From bold public installations to tech-powered experiences, brands have leaned into creativity, culture, and innovation to connect with audiences in fresh ways. Here are five standout campaigns that made waves this year—and raised the bar for what advertising can look like in Hong Kong!
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1. JD.com - Big Hong Kong Launch
Source: eZone
On 26th March 2025, e-commerce giant JD.com made a bold and unapologetic entrance into the Hong Kong market. Their large-scale ad campaign, prominently displayed in high-traffic zones like Mong Kok and Causeway Bay, with formats such as OOH screens, tram, MTR advertising, and more. The advertising campaign featured provocative slogans such as “Buying expensive means compensation,” directly challenging local electronics retailers. The campaign was loud, attention-grabbing, and all-encompassing.
JD.com introduced four major categories of offers tailored specifically for Hong Kong shoppers:
Welcome vouchers of up to ¥600 for new users
Free shipping on all orders over ¥188
A self-operated home appliance range offering 30-day returns, 180-day exchange guarantees, and free doorstep delivery
A price match guarantee, where users can submit a screenshot if they find a cheaper price elsewhere and claim compensation
2. “Majahi” Campaign - Rap Meets Finance
In January 2025, Ant Bank introduced the “Majahi" (螞蟻呀嘻 in Cantonese, a play on words and the brand name) campaign, a creative branding effort that fused finance with local music culture. Collaborating with three generations of Hong Kong artists—veteran singer Wan Kwong, rapper MC Jin, and boy band OneUp—the campaign featured a 90-second rap music video. The video humorously addressed everyday financial challenges, aiming to make financial management more approachable and engaging for the general public.
The campaign was disseminated through various channels, including YouTube, social media platforms, MTR digital panels, and out of home billboards in high-traffic areas like Causeway Bay. Additionally, a flash mob event featuring live performances by Wan Kwong and OneUp was held in Causeway Bay on December 27, 2024, to further engage the public, securing the spot for one of the best outdoor advertising campaigns this year.
Source: Adintime
In fact, Adintime worked with Ant Bank to help them launch their billboard and OOH screen campaign at Island Beverly in Causeway Bay, right across from the iconic Sogo.
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3. Hong Kong Beer Co. – Chinese New Year Campaign
To celebrate the Year of the Snake, Hong Kong Beer Co. launched a campaign emphasizing tradition and craftsmanship. The creative advertisements featured symbolic imagery and messages connecting the beer's quality with festive prosperity.
Key Elements:
Visual Metaphor: The campaign featured beer forming a snake-like pattern, symbolizing good fortune. The longer the snake, the more beer it represented, conveying the message that "more beer means more fortune."
Craftsmanship: Every aspect of the visuals, from the bubbles to the fluidity of the beer, was meticulously crafted to highlight the brand's dedication to quality.
Cultural Resonance: By integrating traditional Chinese symbolism with modern ad design, the campaign resonated deeply with the local audience during the festive season.
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4. McDonald’s Hong Kong – 50th Anniversary Campaign (2025)
Source: McDonald's
To celebrate its 50th anniversary in Hong Kong, McDonald’s went all out with a playful, nostalgia-packed campaign that brought fans along for the ride. One of the highlights is a citywide treasure hunt featuring 50 Ronald McDonald benches placed at iconic spots like The Peak, Stanley Plaza, and Harbour City. Each bench had a scannable QR code—collect all 50 digital stamps via the McDonald’s app and you could win a year’s supply of Big Macs. Not quick enough? No worries—there were over 500,000 instant prizes up for grabs.
The party kicked off on January 1st with a special McDonald’s-themed Star Ferry, decked out with classic characters like Grimace and the Hamburglar. Passengers could hop on for a free ride between Central and Tsim Sha Tsui, snap photos, and take a walk down memory lane with throwbacks to the brand’s early days in Hong Kong.
To keep the momentum going, McDonald’s teamed up with legendary local rap duo Softhard to launch the bench hunt. Daily videos on social media revealed bench locations and dropped surprise discounts on menu favourites. And for the collectors out there? Limited-edition anniversary merch—including a custom Mahjong set—was a big hit. App users were also treated to special daily offers from January 1–8, driving both mobile engagement and foot traffic in-store.
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5. PANDA GO! FEST HK – Hong Kong's Largest Panda-Themed Exhibition
Source: AP
In late 2024, Hong Kong rolled out PANDA GO! FEST HK, a large-scale exhibition that placed 2,500 panda sculptures across the city. Far from just another photo opportunity, the event tapped into local affection for pandas while driving real foot traffic and visitor engagement.
The exhibition launched at Hong Kong International Airport and expanded to busy districts like Tsim Sha Tsui and Ocean Park. Each sculpture was made from recycled materials like rubber barrels and resin—part of an effort to keep the event visually striking without ignoring environmental concerns.
Source: Little Steps Asia
What gave the project extra visibility was its unexpected creative edge: celebrities like Pharrell Williams designed one-of-a-kind pandas that were later auctioned off, with proceeds going to panda conservation.
The result? Increased tourism, packed public spaces, and a cultural event that felt fresh without trying too hard.
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