This OOH LED billboard is located at Broadway Cinema, 6-12 Sai Yeung Choi Street South, Mongkok. Mongkok is famous for being a shopping heaven of affordable goods and is loved by many young people. The LED screen is located overhead of the pavement at the cinema’s entrance. The billboard faces Hollywood Plaza and Sai Yeung Choi Street, a pedestrian-only street. Since the digital billboard is facing a pedestrian-only street, there is a constant flow of pedestrians walking by. Sai Yeung Choi Street is a common location for buskers and performers to perform, encouraging pedestrians to dwell and give them a chance to see your advertisement.
The OOH billboard is located on the busiest pedestrian-only street while surrounded by audio-visual and high-tech products as well as sportswear or casual boutiques. Because of the trendy and attractive shops around the cinema, many young consumers would pass by or shop at Sai Yeung Choi Street and are therefore exposed to your advertisement. Research shows that 47% of respondents in the area have tertiary or university education, indicating that there is a large population of students at the OOH billboard’s location. Apart from being opposite Hollywood Plaza, it also is nearby Ginza Plaza, CTMA Centre and Sino Centre. Other shopping hotspots such as Ladies Market and Sneakers Street are also minutes away from the billboard.
This OOH billboard targets the youth who are caught up with the latest trends. As previously established, Mongkok is generally known for being a shopping district, especially in Sai Yeung Choi Street’s pedestrian-only area where high-tech products, fast fashion and buskers converge into one area. Even when the younger generation did not purchase a lot on the street, they would also be exposed to your advertisement and could search for your product or service online.
As a pedestrian-only street, the number of pedestrians is unsurprisingly the highest, with an average of over 5,700,000 pedestrians recorded to pass by this OOH billboard every month. The average monthly vehicular traffic is over 72,000. This amounts to a high total number of passengers that pass by this digital OOH billboard every month.
Size: Height 4.6m X Width 7.68m
Duration: 180 seconds/ hour
Operation Hours: Monday to Sunday; 10:00 to 23:00 (13 hours/ day)
Media Format: LED screen
The OOH billboard approximately has an audience flow of 200,000 daily. With an attractive video advertisement, pedestrians could easily spot your ad while walking through the street and shopping. The large LED screen would sometimes advertise TV shows and even display the news at times, therefore audiences would willingly watch the images displayed on the OOH billboard since it is entertaining and informative.
Press, Billboard, Digital, Social Media, Radio, TV ... browse our media and ask for a quote on those that are relevant to you.
A media is not present on the platform or you are not sure which media to choose? Please contact us!
Together we validate your purchases in advertising space within your budget, and achieve your marketing and sales objectives!
Would you like tailor-made support?
Submit your brief and a media expert will contact you within 24 hours.
Cookie preferences
