Product Details

Main Media Category: Television
Target: B2C
Objective: Brand Awareness, Lead Generation
Location: Hong Kong

Advertise on TV Channel:
ViuTV

TV Advertisment B2C

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Introduction to the TV network - ViuTV

ViuTV is a major free-to-air broadcaster in Hong Kong, operated by HK Television Entertainment Company Limited. Known for its bold programming and strong presence among local audiences, ViuTV has built a loyal following, especially among urban professionals and younger viewers, with content that blends local drama, entertainment, reality shows, lifestyle formats, and live broadcasts.

What sets ViuTV apart is its seamless integration with the Viu streaming app, Hong Kong’s leading OTT platform for Korean dramas and local original content. With both TV and app channels under one ecosystem, advertisers get unmatched cross-platform exposure, from living rooms to mobile screens.

ViuTV Demographics and Reach

Platform	Audience Profile	Strength
ViuTV	Broad reach across all age groups, skewing younger	High visibility on terrestrial TV
Viu App	83% of users aged 18–44; mobile-first viewers	1.6M unique devices/month, 16M+ monthly views

More than 60% of Viu app users open the app daily, and the average session time exceeds 11 minutes. It is ideal for advertisers targeting youth, mobile users, and digital-first lifestyles.

ViuTV Advertising Formats and Pricing

Prime Time Slots: 18:55 - 24:05
Shoulder Prime Time: 17:05 - 18:50, 24:10 - 25:55
Fringe Time: 05:55 - 17:00, 26:00 - 29:50
Fixed and Rotational Spots: Fixed spots, Rotational Basic

Viu App Advertising Formats

Format	Description
Splash Page	Full-screen ad on app launch
LREC Banner	Static/animated in-app banner
TVC on Smart TV	Skippable video ad for CTV viewers
L-Shape Overlay	Overlay around scenes
Scene-Based Targeting	Banners triggered during specific drama scenes (e.g. weddings, tension, happiness)

Scroll to see more information on ViuTV's programming and advertisement examples. Alternatively, click here.

Advertise on TV with The Best Rates On ViuTV

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the TV channel you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.