Product Details

Main Media Category: Television
Target: B2C
Objective: Brand Awareness, Lead Generation
Location: Hong Kong

Advertise on TV Channel:
myTV Super

TV Advertisment B2C

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Introduction to the TV network - myTV Super

myTV Super is the leading Over-The-Top (OTT) platform in Hong Kong, offering a diverse range of TVB-produced shows, Asian dramas, variety programs, movies, and international channels. Accessible through smart TVs, mobile apps, and the web, myTV Super provides free and paid content, catering to a wide audience with its extensive video-on-demand library. For businesses looking to advertise, myTV Super offers an attractive TV advertising rate card that details competitive pricing options.

myTV Super Audience

Gender Split: 46% male, 54% female
Age Distribution:
○ 11% aged 15-24
○ 16% aged 25-34
○ 21% aged 35-44
○ 24% aged 45-54
○ 29% aged 55-64
Audience Characteristics
○ University-educated
○ Predominantly PMEB (Professionals, Managers, Executives, and Businesspersons)
○ High spending power with significant monthly expenditures on groceries (HK$2,288) and health products (HK$1,579)
○ 9 out of 10 viewers are working individuals with children
○ High ownership of premium banking accounts and wealth management portfolios
Device Usage:
○ 59% use the MyTV Super app
○ 83% use connected TVs
○ 39% use the web

Media Performance

Total Reach: 2.6 million Monthly Active Users (MAU) across connected TV, app, and web access
Weekly Reach: 60% of target audience
Weekly Visits: 4 days per week
Daily Time Spent: 64 minutes per user

MyTV Super Ad Formats

In-Stream Ads: Pre-roll, mid-roll, non-skippable (30 secs)
Inverted L-Shape Banners (displayed inside programs): 15-second static image
Display Banners (myTV Super app): Pop-up Super Mobile LREC, Mobile LREC, Triple Banner, Double Banner
Display Banners (Web): Skycraper (300x600), LREC (300x250), Super Leaderboard (970x250)
Homepage Canvas (Set-Top-Box): Expanded Full Version (1920x1080), Video Canvas (1920x496, max 30-second video length)

Let Adintime ad experts be your myTV Super ad booking manager! For more detailed information on the myTv Super price and to explore specific options, submit a quote request form. We can help you streamline the process of planning and executing ad campaigns, ensuring optimal placement and visibility for your myTV Super ad.

Advertise on TV with The Best Rates On myTV Super

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the TV channel you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Main Media Category: Television
Target: B2C
Objective: Brand Awareness, Lead Generation
Location: Hong Kong

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