Product Details

Main Media Category: Out-of-Home (OOH)
Media Subcategory: MTR In-Station
Target: B2C
Objective: Brand Awareness, Lead Generation, Sale
Location: Hong Kong

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MTR Advertising: MTR Digital Portrait Panels

OOH B2C

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Introduction to The OOH network - MTR Digital Portrait Panels

The MTR Digital Portrait Network offers advertisers unparalleled exposure on Hong Kong's most popular transport system, which serves over 3.8 million daily riders. Positioned in high-traffic MTR stations, the strategically located digital panels engage a diverse audience. This format is designed to maximize brand visibility with full-motion or still-image ads in high-definition, ensuring that your message reaches commuters, professionals, and tourists throughout the day.

MTR Digital Panel Sizes

65" or 98” Digital Portrait Network: Present at all high-traffic lines, operating from 6:00 AM to 1:00 AM daily. Both are available for full domination or variations of SOV (share of voice).

Benefits of the Digital Portrait Network

Targeted Exposure: Positioned in areas with dense foot traffic, these screens capture the attention of commuters in both transit and waiting zones.
High Frequency: Ads run up to 18 times per hour (based on a 10-second ad example), guaranteeing multiple daily impressions for each viewer.
Flexible Formats: Supports a range of ad formats, from static to full-motion video, making it ideal for dynamic and visually engaging campaigns.

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Your OOH Ads at The Best Rates On MTR Digital Portrait Panels

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the media you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.