5 Best Uses of AI-Generated Content in Advertising in 2024

01/02/2025 Katrina Leung Optimize your media budgets

AI has gone from a futuristic novelty to a game-changing tool that’s redefining advertising globally. In 2024, brands are experimenting with AI art and incorporating it into the creatives. Whether it’s crafting visuals that spark emotional connections or delivering hyper-personalized experiences, companies are harnessing AI art generators to produce content that captivates. Imagine a world where every ad feels tailor-made for you—this is the power of AI-generated content, and these brands are leading the charge in making it a reality.

Let’s dive into five exciting examples of how AI powered advertising is helping brands leave an unforgettable impression, from viral campaigns that sell millions of unique products to physical installations that speak directly to individual customers.

Quick jump to AI generated ads examples...

Nutella's Unique AI-Generated Labels
AI-Generated Portraits: MTR & Cyberport
Cosabella's AI-Generated Ad Copy
BMW's AI-Generated Social Media Campaigns
Nike's AI-Driven "Never Done Evolving" Campaign

1. Nutella's Unique AI-Generated Labels

Source: Ogilvy Italy

Nutella ran a campaign that leveraged an AI algorithm to create 7 million unique labels for their jars. Each label was one-of-a-kind, making every jar feel exclusive and a collectible item. The results? All 7 million jars were sold worldwide! This special campaign showcases the power of AI-powered advertising in driving consumer engagement through personalization.

2. AI-Generated Portraits: MTR & Cyberport

Bringing it closer to home, MTR and Cyberport in Hong Kong both collaborated with the immersive art collective, Teleport, this year.

In a previous article, we documented the MTR Mother's Day campaign in which AI powered marketing was the star of the show at the installations across 5 locations. The creative campaign featured "magic mirrors" that participants interacted with to get a realistic queen portrait created based on the photo the "mirror" took of them.

Here are the photos of two of the AI advertising installations:

Adintime even went and tested the campaign firsthand—and it delivered! The combination of AI-generated ad content (in this case, fun royal portraits) and immersive experience marketing featuring a magical character made a strong impression. It nailed hyper-personalization, captured attention, and put genuine smiles on people’s faces. The excitement carried over to social media, where participants eagerly shared their portraits, boosting the campaign’s visibility and engagement.

Similarly in August this year, Cyberport's annual event DELF, Teleport exhibited another installation that utilized AI to generate unique artworks for the participants. The interactive experience is an example of their ready-made solutions for experiential AI advertising campaigns.

Participants could choose from 4 different styles inspired by Michaelangelo, Leonardo Da Vinci, Frida Khalo, and Katsushika Hokusai. They would then get their photo taken which was used to generate AI art in the style they had chosen with a futuristic twist. And of course, we tried it out as well:

Just like the Mother's Day campaign, this installation is designed to evoke emotions, make people smile, and leave a lasting impression. This type of AI advertising brings heaps of opportunity brands to connect with their customers and personalize something uniquely for them.

3. Cosabella's AI Advertising Copy

Focusing on AI-generated content other than visuals, Lingerie brand Cosabella utilized AI tools to craft personalized ad content for their email marketing campaigns. The AI-created copy and email content resonated deeply with their audience, resulting in a 60% increase in revenue from email marketing efforts. Their open rate also improved by 4% overall. By allowing AI to analyze user behavior and generate compelling messaging, Cosabella delivered AI powered ads that felt like intimate conversations with each customer.

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4. BMW's AI Marketing - Social Media Campaigns

BMW’s AI-driven interactive billboard campaign, "The Ultimate AI Masterpiece", used artificial intelligence to transform their Gran Coupé into a dynamic canvas. By analyzing 50,000 artworks spanning 900 years, the AI-generated new digital art, which was then projected onto the car. The campaign was showcased across social media platforms like Instagram and YouTube, allowing BMW uses generative AI to create new advertising campaigns and engage audiences with this innovative fusion of technology and art. This blend of AI-generated content and creativity highlighted both human artistry and cutting-edge AI, making the campaign an excellent example of how brands can leverage AI to tell compelling stories and captivate viewers.

Read about a Hong Kong art example:

How Immersive Advertising is Transforming Marketing

5. Nike’s AI Powered Advertising - “Never Done Evolving” Campaign

Nike’s AI-generated ad, “Never Done Evolving”, launched for their 50th anniversary and to honor Serena Williams' retirement, used AI to create a virtual match between Serena’s 1999 and 2017 selves. By employing machine learning to analyze her gameplay, Nike developed realistic avatars for each era, showcasing her growth over time. The campaign attracted 1.7 million YouTube viewers and saw a whopping 1,082% increase in organic views, proving the power of AI-generated content in driving engagement and storytelling.

AI powered advertising enabling brands to create personalized, engaging, and visually stunning campaigns. While SMEs might not have the budget like the big brands do for tailor-made algorithms. There are free AI art generators or advanced tools like MidJourney AI that you can pay an affordable subscription for. AI's power lies in its ability to connect with audiences in a more personal and creative way. As we move further into 2024, brands that embrace AI will continue to innovate and stay ahead of the curve.