Meitu

Product Details

Format
Custom
Frequency
Custom
Cover
Canada, China, Hong-Kong, Japan, South Korea, Taiwan, Thailand, United States, Vietnam
Language
Chinese - Simplified Mandarin, Chinese - Traditional Chinese, English
Industry
Beauty, Culture, Lifestyle, Photography & Audiovisual, Technology, Youth
Public
Women
Target
B2C
Media
Display

Online Display Advertising: Meitu

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Introduction of Website - Meitu

Meitu is a leading photo and video editing application that provides an exceptional platform for display advertising. Its popularity, particularly among female users and Gen Z & Millennials, positions it as a highly attractive advertising space. With a user base passionate about beauty and quality lifestyle, Meitu offers an engaging environment for brands to connect with their target audience.


Meitu Top View Ad Format

The "Meitu Top View" format is a prominent advertising option within the Meitu app. It provides strong and direct display exposure as soon as the app is opened, capturing immediate user attention. This format can be linked directly to a client's landing page, offering a seamless transition from ad viewing to consumer action, making it an effective tool for brand engagement and conversion. The types of Meitu Top View include:

  • Interactive 3D Video
  • Splash (Still or Video)
  • One Shot
  • Spotlight (6-30 secs)
  • Shake (6-10 secs)


Meitu Homepage Ad Format

The Meitu Homepage format offers a unique advertising opportunity. Display advertisements in this format are prominently displayed on the app's homepage, ensuring high visibility and engagement. This format can include both static and dynamic content, providing an immersive experience for users. It's a strategic choice for brands seeking to capture the attention of Meitu's extensive user base right from the moment they open the app. The types of Meitu Homepage include:

  • Homepage Background (Still or Video)
  • Homepage Background (Video MAX - occupies over 50% of the screen)


Meitu Creative Tools Ad Format

Advertising through Meitu's Creative Tools format allows brands to integrate their ads within the app's core functionality. This innovative approach not only increases brand visibility but also encourages user interaction with the brand's content in a fun and engaging manner. This format is particularly effective for brands looking to create a lasting impression and enhance user engagement with their products. This format includes options like

  • Branded Frames
  • Branded Stickers
  • In-app Creative Filter (AI or AR)
  • Instagram Filters Customization

Meitu User Base

  • 246 million monthly active users worldwide
  • 3.8 daily app open rate
  • 67% global download growth rate (yearly)
  • Over 90% are female users
  • Over 70% are GenZ & Millennials
  • User locations include Hong Kong, Taiwan, Japan, South Korea, Thailand, Vietnam, Singapore, North America, and more.

Benefits of Display Advertising on Meitu

Targeted Audience Reach: Meitu's user base consists predominantly of females and younger generations who are highly engaged with beauty and lifestyle content. This allows for precise targeting, especially for brands in relevant sectors.

High Engagement Rates: The interactive and visually appealing nature of the app ensures high user engagement, which can translate into better ad performance.

Innovative Ad Formats: With options like the Top View format, Meitu provides unique and creative ways for brands to showcase their products, standing out in a crowded digital space.

Global Reach with Localized Impact: Meitu's widespread usage across various regions offers brands a global reach while also allowing for localized targeting strategies.



Your Online Display Advertising Campaign at The Best Rates On Meitu

Get the best rates on the premium display sites of your choice in less than 24 hours. Our team of media experts will work on your quote request upon receipt. We negotiate for you for the best rates directly with the media vendors.

Product Details

Format
Custom
Frequency
Custom
Cover
Canada, China, Hong-Kong, Japan, South Korea, Taiwan, Thailand, United States, Vietnam
Language
Chinese - Simplified Mandarin, Chinese - Traditional Chinese, English
Industry
Beauty, Culture, Lifestyle, Photography & Audiovisual, Technology, Youth
Public
Women
Target
B2C
Media
Display

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Hong Kong business’s digital platform

Their digital platform has various sections and each section is updated each day, to keep everything most relevant. Spotlight and rankings of the news are also provided for readers to have a quick look. They also present awards for different companies and testimonials from the head of the company will be provided on their digital website for reader’s information.

The format of the advertisement varies, from sponsored articles to horizontal display on the website. Ask quotations to get more information about the advertising rate and formats on 《Hong Kong Business》.