- Social media
- B2B, B2C
- Social media
Instagram is a media that people come here for brand and product discovery a survey shown.
It is a visual advertisement that includes sight, sound and motions. The video formats allow you to show off your products, service or brands in motion. This helps catch your audience attention and also allow you to show unique features of your products or tell your brand story.
Instagram advertising is now running together with Facebook. Some of the features will incorporate together so as to increase the advertising performance.
Instagram is a social media target on mobile devices.
In-feed Video Ads is another format that combines stories and video advertising formats. This helps to blend the advertisement seamlessly into the user’s feeds and reach your target audience naturally. In this way, your audience will not feel the company is being overly promoted. You should add in more relevant and useful information to catch the audience attention and hence their engagement in your video.
Instagram also have functions that help advertisers to reach beyond their current followers and drive audience to your account.
To ensure your audience stays in your video ad, you could also add in creatives features or take some movie trailers as your examples.
The video can be up to 120 secs long in vertical, landscape or square format.
However, it is best when the length of the video is 60 secs or shorter. The video is often in square (1:1) format.