- Social media
- B2B, B2C
- Social media
The format of the Instagram story is the most innovative and interactive advertising method that emerged in the 21st Century. It gives the audience a full-screen experience and adds features that allow audiences to interact with the advertisers. The ‘Expand Stories’ helps to unintentionally provide the audience with various contents.
In addition, the cards that are presented are tailored to their interest and target each audience to optimise their performance. It can add in enormous features to enhance video ads with unique and interactive effects like pull, answer box, face filter, video effects and text overlays to create a fun and fascinating sense of content to audiences. It is shown that Instagram stories have higher Click-Through Rates than feed ads, with a lower cost per clicks.
As the story has a limited time before it expires, it is best to add elements such as Calls-to-action (CTA) to take the audience to the designated landing page. To maximise the exposure rate, it is best to use stories in tandem with feeds.
You can also look at the report to see how effective your stories are when compared to other advertisers, you can also see the number of reaches, exposure rate and the video index etc.
• Audience: 2.3M
• CPC (average): USD$0.2- 2
• CPM(average): around USD$5
The number of cards is up to ten. The video can be as long as 60 seconds. The formats of the video can be vertical to attract attention, integrated photos or videos.
Resolution: 600x 1067
Aspect ratio: 9:16
Max size and length: 4 GB/15 seconds