Billboard Advertising - Green Minibus

Green minibuses in Hong Kong provide scheduled minibus services which are regulated by the Transport Department. They operate on fixed routes with scheduled headway and fixed fares. Since green minibuses are operated and regulated by the government, they are under stringent policies in terms of management such as established bus stops, strict non-smoking policies, and operation times. They are also equipped with octopus card machines so that student and elderly octopus card discounts would be applicable on green minibuses. Green minibuses have shorter routes, the routings are usually localised and confined to certain areas or districts, transporting people in short distances. 

Advertising on minibuses allows you to transform your advertisement into a moving banner, allowing passengers and pedestrians along the street to clearly see your ads. The advertisement would be placed on the whole bus body (area below the window frame; includes front, back, and side panels; bumpers excluded). You can place your advertisement on 10 minibuses at the same time and maximize the exposure of the ad during your campaign. Minibuses are smaller in size and can travel to areas where buses are not able to reach, giving minibuses a wider spread across Hong Kong so your advertisement could reach more locations. 

Ad Format

Duration: 3 Months/ 6 Months/ 12 Months (Larger discounts given with longer duration)

Size:  Whole Bus Body

Operation Hours: 18- 24 Hours

Target audience of the green minibus advertisement varies according to the district of minibus route. Green minibuses have a total of 361 routes spread out across Hong Kong and a total of 3,251 licensed green minibuses in operation. Most districts and areas in Hong Kong are covered by green minibuses and people of different districts have their respective education level and backgrounds. Since minibuses are a more affordable form of public transport, the target audiences are generally citizens of all ages from low to mid-level income families. 

As of December 2021, green minibuses carry 1,330,800 passengers on average every day as an essential mode of public transport. It connects people to areas that are hard to reach and transit people between bus ride and MTR rides, making it an essential public transport passengers rely on every day. 

Green minibuses advertisements are heavily based on location, allowing tailor your advertisement by the location. New Territories has the most main routes of green minibuses at 212 since there are many places which are rural and require green minibuses for transportation. It shows that minibuses are heavily sought out throughout Hong Kong and there are minibus stops in most places. This allows your advertisement to be shown to passengers or pedestrians along the road anywhere in Hong Kong.