Green minibuses in Hong Kong provide scheduled transit services, regulated by the Transport Department. They operate on fixed routes with scheduled headway and fixed fares. Since green minibuses are operated and regulated by the government, they are under stringent policies in terms of management such as established bus stops, strict non-smoking policies, and operation times. They are also equipped with octopus card machines so that student and elderly discounts would be applicable on green minibuses. Green minibuses have shorter routes, the routings are usually localised and confined to certain areas or districts, transporting people short distances.
Minibus advertising allows you to transform your advertisement into a moving banner, boosting the exposure of your ads to passengers, pedestrians, and anyone in public. The advertisement would be placed on the whole bus body (area below the window frame; includes front, back, and side panels; bumpers excluded). You can place your advertisement on 10 green minibuses at the same time and maximize the exposure of the ad during your campaign. Minibuses are smaller in size and can travel to areas where buses cannot reach, giving minibuses a specific spread across Hong Kong so your advertisement could reach more locations.
Whole Bus Body Sticker
Seat Back Sticker
Target audience of the green minibus advertisements varies according to the district or the minibus route. Green minibuses in Hong Kong have a total of 355 routes spread out across Hong Kong and a total of 3,299 licensed green minibuses in operation as of June 2023. Most districts and areas in Hong Kong are covered by green minibuses and people of different districts have their respective education levels and backgrounds. Since minibuses are a more affordable form of public transport, the target audiences are generally citizens of all ages from low to mid-level income families.
As of June 2023, green minibuses carry 1,324,700 passengers on average every day as an essential mode of public transport. It connects people to areas that are hard to reach and transits people between bus rides and MTR rides, making it essential public transport passengers rely on every day.
Green minibuses advertising in Hong Kong are heavily based on location, allowing you to tailor your ads by location. New Territories has the most main routes of green minibuses at 207 since there are many places which are rural and require green minibuses for transportation. It shows that minibuses are heavily sought out throughout Hong Kong and there are minibus stops in most places. This allows your advertisement to be shown to passengers or pedestrians along the road anywhere in Hong Kong.
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