Media Planning and Media Buying with Adintime

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Optimize your media budgets - 08/25/2025

Will AI replace advertising? What does it mean for advertising agencies?

The advertising industry is going through a massive change. When we think of the stunning, computer-generated visuals that are replacing traditional photoshoots. And while that's a huge part of the...
Optimize your media budgets - 08/18/2025

How Advertising Influences Consumer Behaviour: Guide for Marketers in Hong Kong

How Advertising Influences Consumer Behaviour: Guide for Marketers in Hong Kong
Optimize your media budgets - 07/21/2025

Are Advertising Expenses Fixed or Variable?

You know this: advertising isn’t a one-size-fits-all budget item. Some formats come with set prices (relatively...), others depend entirely on performance, and many campaigns sit somewhere in...
Optimize your media budgets - 07/14/2025

What is Fake Out-of-Home (FOOH)? - The Future of Outdoor Advertising

Imagine a grand outdoor advertising campaign as tall as the IFC: a 412-meter installation of your latest product. Better yet, make it a moving object that walks down the busiest streets of Central...
Optimize your media budgets - 07/07/2025

Are Advertising and Marketing the Same Thing? Here's the Real Difference:

In conversations with clients and colleagues in Hong Kong, one question often comes up: “Wait… is advertising the same as marketing?” The short answer? No, they’re not the same thing. They’re...
Optimize your media budgets - 06/30/2025

7 TVB Ads That Most Hong Kongers Remember

Hong Kong's TV advertising culture is rich and diverse, especially when it comes to TVB advertisements, many of which have become an indelible part of Hong Kongers' memories. This article will take...
Optimize your media budgets - 06/23/2025

What Is Digital Marketing? Practical Tips For Beginners

In today’s world, where “everything is in your hands" with a smartphone, the consumer decision-making journey is almost entirely online. Whether it’s searching for product information, comparing...
Optimize your media budgets - 06/16/2025

What is the difference between marketing, advertising, media agency?

If you've ever tried to launch a campaign in Hong Kong, you've probably asked yourself: “Do I need a marketing agency? Or is an advertising agency enough? What about a media agency?”You’re not...