The Top 10 Most Creative Hong Kong Advertisements in 2020
We have to admit that 2020 has been one with many ups and downs. Even though our mobility is temporarily restricted by COVID-19, it does not stop the advertising industry from being creative. In this article, let us review some of the innovative advertisements in Hong Kong and extend praise to the advertisers who think out of the box and spice up our day-to-day through creative ads during this time.
Summary of the top 10 most innovative Hong Kong advertising in 2020:
- Chupa Chups Brings Joy to Children
- Turning Lee Tung Avenue into a Greenland
- The Finger Lickin Good KFC x Pizza Hut
- A Commercial Song that sticks with everyone’s heart-yuu
- Manning giving care to the Community
- Challenge yourself with Macdonald Tongue Twister
- Let’s Travel at Home
- Bringing in Famous Movie Scene into your Advertisement
- Flying with Cathay Pacific at Home
Chupa Chups Brings Joy to Children
Credit: Branding in Asia
Can you guess what the illustration is presenting? Yes, the lollipop from Chupa Chupa! The cuteness level reached the maximum when Cheil Worldwide Hong Kong presented the advertising campaign to the world. The campaign wants to tell its audiences that children also need a sweet escape from their homework, extracurricular classes, and tidying up their room. The idea of the illustration is extraordinary and differs from expectations, directly relating the product to its target audiences.
Turning Lee Tung Avenue into a Greenland
Green advertising has been a really popular concept recently - displaying your ads in an environmentally friendly way and limiting harmful impacts on our earth for sustainability. Clarins held a campaign in the famous spot Lee Tung Street with the theme “Seed of Beauty”. They built a gigantic oxygen capsule with flower decoration and a luminous chair inside. The theme of the event is “Let My Skin Breathe”. Visitors could upload a photo taken during the event and hashtag Clarins to receive a free gift. There was also a VR interactive game for visitors to participate in this wonderful event.
Venue: Wan Chai, Lee Tung Avenue
Date: April 2021, 15 days
Entrance: Free of Charge
The Finger Lickin Good KFC x Pizza Hut
Recently, KFC has cooperated with Pizza Hut to build a gaming application. The mobile game is to ask two people to make a chicken popcorn pizza together. This was the most suitable way of advertising in Hong Kong when everyone was staying home and doing nothing.
Date: November 2020
A good commercial song sticks inside everyone’s mind -yuu
The yuu commercial song has become the talk of the town and caught people’s hearts. The melody of the song is adapted from the famous song “Uptown Girl” by Westlife. The catchy melody is familiar to Hong Kongers and once you hum the song, it will remind everyone about the advertising brand. This definitely helped the brand achieve a long-term brand recall advertising strategy.
Manning Giving Cares to the Community
One of the largest personal healthcare retail stores in Hong Kong, Manning has created an online advertising video that pays tribute to the community. Thanking everyone for their hard work during this difficult year and building an excellent brand image for their healthcare business, which is to make people feel cared for.
Date: December 2020
Challenge yourself with McDonald's Tongue Twister?
McDonald's partnered with the famous singer Keung To and launched a tongue twister campaign that challenged all citizens who partook. The tongue twister was about Macdonald’s signature Keung B meal. This campaign caused a huge sensation around the city and especially among the singer’s fans.
Date: February 2021
Let’s Travel at Home
Due to the pandemic, a lot of us had to stay home for almost a year. We are still unclear about when we can officially take off our masks and travel. Meanwhile, Hong Kong Airlines has engaged with the trend and tied travel elements to meme ads. Reminding their consumers of all the funny bits about travelling in their homes. This meme ad has had great success in promoting their brand on social media.
Bringing in Famous Movie Scene into your Advertisement
Tempo has re-created a scene from the famous movie Initial T in their tv ad with a hidden line at the end of the movie. Telling the audience that as long as you have Tempo, you only need “take 1” to solve all your problems. This not only introduced the audience to the characteristics of their newly launched product but also deeply engaged the audience as they were eager to see what happened at the end of the advertisement.
Date: June 2020
Flying with Cathay Pacific at Home
Cathay Pacific launched a social media campaign called “Till We Fly Again”. They tried to help people “fly” while we were all grounded in this pandemic. They encouraged their customers to find wonders of the world at home while using creative visual elements to build different world attractions. The participant who submitted the best photos would win a future trip to the photo’s destination. This creative advertisement made it onto our list of the best examples for brand interaction and brand image.
Date: April 2020
A Tourist Attraction with Ion Water
Have you ever travelled to a Japanese Torii in Hong Kong? Pocari Sweat Ion Water organized a large-scale outdoor advertising campaign during the weekends. The advertisement set summer Japanese temples as their theme and made visitors feel like they were travelling to another place while we were stuck in Hong Kong.
Date: May 2021
Venue: Lai Chi Kok D2 Place
Size of the Venue: 12,000 Sq. feet
Entrance: Free of Charge (Free promotional gift is distributed on weekends)